The First Age: Birth to Three Years Old
This Strategy Briefing looks at the global market for baby care products. Despite falling birth rates around the world, the market continues to grow. The report explores the different growth rates in twelve major markets. Mature markets show high per capita spend but low growth, whereas emerging markets show rapid growth rates but relatively low per capita spend. This report also covers the wider social drivers of family life, trends in market maturity and category forecasts
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
The First Age: Birth to Three Years Old
Euromonitor International: Strategy Briefing
June 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Summary 1 Opportunities and Threats in the Global Baby and Toddler Market
Definitions
Sector Coverage
Country Coverage
Demographic Snapshot
Demography and Dependency
Chart 1 Population by Region and Age Band 2009 (Million)
Chart 2 2009 Baby Boom - 126 Million Babies Born
Chart 3 Where are the 0-3 year-olds in 2009? - Over Half in Asia Pacific
Table 1 Youth Dependency by Major Market 1980/1990/2000/2009/2020
Table 2 Infant Mortality Rate by Major Market (Deaths per '000 Live Births) 2005-2009
Table 3 Average Age of Women at First Marriage and Births Outside Marriage in Major Markets 1980/1990/2000/2009/2015
Table 4 Divorce Rates and Forecasts in Key Markets 1980/1990/2000/2009/014
Drivers of Family Life
Chart 4 Drivers of Family Life
Socioeconomic Factors
Table 5 Female Employment Rate in Key Markets 2005-2009
Table 6 Ownership of Washing Machines by Couples with Children Versus all Population in Key Markets 2009
Table 7 Numbers of Legal Abortions in Key Markets 1980/1990/2005/2009
Social Values
Government and Legislation
Table 8 Maternity Leave and Who Pays in Key Markets 2009
Market Factors
Chart 5 Datagraphic of Milk Formula Packaging 2009
Table 9 Changes in Type of Retail Format in Key Markets- CAGR 2005-2009 (%)
Baby and Toddler Market Global Snapshot
Chart 6 Spending per Capita on 0-3 year-olds in Key Markets 2009
Chart 7 Spending per 0-3 year-old (US$) and Total Baby and Toddler Spending by Major Market (US$000) 2009
Chart 8 Sales Value of Baby and Toddler Categories by Key Market (US$ '000) 2009
Chart 9 Global Baby Care % Share of Sales Value 2009
Key Market Snapshots
Table 10 Brazil: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 10 Brazil: Key Demographics 2009
Chart 11 Brazil Total Value Sales Baby and Toddler Market 2009
Chart 12 Brazil: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 11 China: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 13 China: Key Demographics 2009
Chart 14 China Total Value Sales Baby and Toddler Market 2009
Chart 15 China: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 12 France: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 16 France: Key Demographics 2009
Chart 17 France Total Value Sales Baby and Toddler Market 2009
Chart 18 France: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 13 Germany: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 19 Germany: Key Demographics 2009
Chart 20 Germany Total Value Sales Baby and Toddler Market 2009
Chart 21 Germany: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 14 India: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 22 India: Key Demographics 2009
Chart 23 India Total Value Sales Baby and Toddler Market 2009
Chart 24 India: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 15 Indonesia: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 25 Indonesia: Key Demographics 2009
Chart 26 Indonesia Total Value Sales Baby and Toddler Market 2009
Chart 27 Indonesia: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 16 Japan: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 28 Japan: Key Demographics 2009
Chart 29 Japan Total Value Sales Baby and Toddler Market 2009
Chart 30 Japan: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 17 Russia: Population of 0-3 Year Olds 1980/1990/2000/2005/2009
Chart 31 Russia: Key Demographics 2009
Chart 32 Russia Total Value Sales Baby and Toddler Market 2009
Chart 33 Russia: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 18 Saudi Arabia: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 34 Saudi Arabia: Key Demographics 2009
Chart 35 Saudi Arabia: Total Value Sales Baby and Toddler Market 2009
Chart 36 Saudi Arabia: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 19 South Africa: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 37 South Africa: Key Demographics 2009
Chart 38 South Africa Total Value Sales Baby and Toddler Market 2009
Chart 39 South Africa: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 20 UK: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 40 UK: Key Demographics 2009
Chart 41 UK Total Value Sales Baby and Toddler Market 2009
Chart 42 UK: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 21 US: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 43 US: Key Demographics 2009
Chart 44 USA Total Value Sales Baby Care Market (US$ million) 2009
Chart 45 US: Baby and Toddler Market Category Growth/Decline 2005/2009
Future Outlook
Table 22 Real GDP Growth in Key Markets 2008/2009 (Actual), 2010-2014 (Forecast)
Table 23 Birth Rates in Key Markets 2009-2014/2019
Table 24 Youth Dependency in Key Markets 2009-2014
Table 25 Nappies/Diapers/Pants in Key Markets 2009-2014
Table 26 Baby Food (Including Milk Formula) in Key Markets 2009-2014
Table 27 Baby care in Key Markets 2009-2014
Table 28 Baby Wipes in Key Markets 2009-2014
Table 29 Infant Clothing in Key Markets 2009-2013 (2008 Fixed Exchange Rates)
Euromonitor International: Strategy Briefing
June 2010
LIST OF CONTENTS AND TABLES
Executive Summary
Summary 1 Opportunities and Threats in the Global Baby and Toddler Market
Definitions
Sector Coverage
Country Coverage
Demographic Snapshot
Demography and Dependency
Chart 1 Population by Region and Age Band 2009 (Million)
Chart 2 2009 Baby Boom - 126 Million Babies Born
Chart 3 Where are the 0-3 year-olds in 2009? - Over Half in Asia Pacific
Table 1 Youth Dependency by Major Market 1980/1990/2000/2009/2020
Table 2 Infant Mortality Rate by Major Market (Deaths per '000 Live Births) 2005-2009
Table 3 Average Age of Women at First Marriage and Births Outside Marriage in Major Markets 1980/1990/2000/2009/2015
Table 4 Divorce Rates and Forecasts in Key Markets 1980/1990/2000/2009/014
Drivers of Family Life
Chart 4 Drivers of Family Life
Socioeconomic Factors
Table 5 Female Employment Rate in Key Markets 2005-2009
Table 6 Ownership of Washing Machines by Couples with Children Versus all Population in Key Markets 2009
Table 7 Numbers of Legal Abortions in Key Markets 1980/1990/2005/2009
Social Values
Government and Legislation
Table 8 Maternity Leave and Who Pays in Key Markets 2009
Market Factors
Chart 5 Datagraphic of Milk Formula Packaging 2009
Table 9 Changes in Type of Retail Format in Key Markets- CAGR 2005-2009 (%)
Baby and Toddler Market Global Snapshot
Chart 6 Spending per Capita on 0-3 year-olds in Key Markets 2009
Chart 7 Spending per 0-3 year-old (US$) and Total Baby and Toddler Spending by Major Market (US$000) 2009
Chart 8 Sales Value of Baby and Toddler Categories by Key Market (US$ '000) 2009
Chart 9 Global Baby Care % Share of Sales Value 2009
Key Market Snapshots
Table 10 Brazil: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 10 Brazil: Key Demographics 2009
Chart 11 Brazil Total Value Sales Baby and Toddler Market 2009
Chart 12 Brazil: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 11 China: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 13 China: Key Demographics 2009
Chart 14 China Total Value Sales Baby and Toddler Market 2009
Chart 15 China: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 12 France: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 16 France: Key Demographics 2009
Chart 17 France Total Value Sales Baby and Toddler Market 2009
Chart 18 France: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 13 Germany: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 19 Germany: Key Demographics 2009
Chart 20 Germany Total Value Sales Baby and Toddler Market 2009
Chart 21 Germany: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 14 India: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 22 India: Key Demographics 2009
Chart 23 India Total Value Sales Baby and Toddler Market 2009
Chart 24 India: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 15 Indonesia: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 25 Indonesia: Key Demographics 2009
Chart 26 Indonesia Total Value Sales Baby and Toddler Market 2009
Chart 27 Indonesia: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 16 Japan: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 28 Japan: Key Demographics 2009
Chart 29 Japan Total Value Sales Baby and Toddler Market 2009
Chart 30 Japan: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 17 Russia: Population of 0-3 Year Olds 1980/1990/2000/2005/2009
Chart 31 Russia: Key Demographics 2009
Chart 32 Russia Total Value Sales Baby and Toddler Market 2009
Chart 33 Russia: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 18 Saudi Arabia: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 34 Saudi Arabia: Key Demographics 2009
Chart 35 Saudi Arabia: Total Value Sales Baby and Toddler Market 2009
Chart 36 Saudi Arabia: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 19 South Africa: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 37 South Africa: Key Demographics 2009
Chart 38 South Africa Total Value Sales Baby and Toddler Market 2009
Chart 39 South Africa: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 20 UK: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 40 UK: Key Demographics 2009
Chart 41 UK Total Value Sales Baby and Toddler Market 2009
Chart 42 UK: Baby and Toddler Market Category Growth/Decline 2005/2009
Table 21 US: Population of 0-3 Year-Olds 1980/1990/2000/2005/2009
Chart 43 US: Key Demographics 2009
Chart 44 USA Total Value Sales Baby Care Market (US$ million) 2009
Chart 45 US: Baby and Toddler Market Category Growth/Decline 2005/2009
Future Outlook
Table 22 Real GDP Growth in Key Markets 2008/2009 (Actual), 2010-2014 (Forecast)
Table 23 Birth Rates in Key Markets 2009-2014/2019
Table 24 Youth Dependency in Key Markets 2009-2014
Table 25 Nappies/Diapers/Pants in Key Markets 2009-2014
Table 26 Baby Food (Including Milk Formula) in Key Markets 2009-2014
Table 27 Baby care in Key Markets 2009-2014
Table 28 Baby Wipes in Key Markets 2009-2014
Table 29 Infant Clothing in Key Markets 2009-2013 (2008 Fixed Exchange Rates)
