Digital Advertising in South Africa
Digital Advertising in South Africa
SUMMARY
Digital Advertising in South Africa industry profile provides top%li%line qualitative and quantitative summary information including: market size (value 2015%li%19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
KEY HIGHLIGHTS
SUMMARY
Digital Advertising in South Africa industry profile provides top%li%line qualitative and quantitative summary information including: market size (value 2015%li%19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
KEY HIGHLIGHTS
- The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.
- The South African Digital advertising market had total revenues of $465.8m in 2019, representing a compound annual growth rate (CAGR) of 15.8% between 2015 and 2019.
- The Desktop segment was the market's most lucrative in 2019, with total revenues of $247.9m, equivalent to 53.2% of the market's overall value.
- South Africa is a developing country which has undergone many changes over the past decade; this includes the development of internet services, which has increased usage across the nation. In 2010, just 10% of the population were able to use the internet, now almost 60% of the population has access to the internet.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in South Africa
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in South Africa
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the South Africa digital advertising market with five year forecasts
- What was the size of the South Africa digital advertising market by value in 2019?
- What will be the size of the South Africa digital advertising market in 2024?
- What factors are affecting the strength of competition in the South Africa digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up South Africa's digital advertising market?
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
3 MARKET DATA
3.1. Market value
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
5 MARKET OUTLOOK
5.1. Market value forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
8 COMPANY PROFILES
8.1. Alphabet Inc
8.2. Facebook Inc.
8.3. Amazon.com, Inc.
8.4. Microsoft Corporation
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
3 MARKET DATA
3.1. Market value
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
5 MARKET OUTLOOK
5.1. Market value forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
8 COMPANY PROFILES
8.1. Alphabet Inc
8.2. Facebook Inc.
8.3. Amazon.com, Inc.
8.4. Microsoft Corporation
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: South Africa digital advertising market value: $ million, 2015-19
Table 2: South Africa digital advertising market category segmentation: $ million, 2019
Table 3: South Africa digital advertising market geography segmentation: $ million, 2019
Table 4: South Africa digital advertising market value forecast: $ million, 2019-24
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Facebook Inc.: key facts
Table 9: Facebook Inc.: Annual Financial Ratios
Table 10: Facebook Inc.: Key Employees
Table 11: Facebook Inc.: Key Employees Continued
Table 12: Amazon.com, Inc.: key facts
Table 13: Amazon.com, Inc.: Annual Financial Ratios
Table 14: Amazon.com, Inc.: Key Employees
Table 15: Microsoft Corporation: key facts
Table 16: Microsoft Corporation: Annual Financial Ratios
Table 17: Microsoft Corporation: Key Employees
Table 18: Microsoft Corporation: Key Employees Continued
Table 19: Microsoft Corporation: Key Employees Continued
Table 20: Microsoft Corporation: Key Employees Continued
Table 21: South Africa size of population (million), 2015-19
Table 22: South Africa gdp (constant 2005 prices, $ billion), 2015-19
Table 23: South Africa gdp (current prices, $ billion), 2015-19
Table 24: South Africa inflation, 2015-19
Table 25: South Africa consumer price index (absolute), 2015-19
Table 26: South Africa exchange rate, 2015-19
Table 1: South Africa digital advertising market value: $ million, 2015-19
Table 2: South Africa digital advertising market category segmentation: $ million, 2019
Table 3: South Africa digital advertising market geography segmentation: $ million, 2019
Table 4: South Africa digital advertising market value forecast: $ million, 2019-24
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Facebook Inc.: key facts
Table 9: Facebook Inc.: Annual Financial Ratios
Table 10: Facebook Inc.: Key Employees
Table 11: Facebook Inc.: Key Employees Continued
Table 12: Amazon.com, Inc.: key facts
Table 13: Amazon.com, Inc.: Annual Financial Ratios
Table 14: Amazon.com, Inc.: Key Employees
Table 15: Microsoft Corporation: key facts
Table 16: Microsoft Corporation: Annual Financial Ratios
Table 17: Microsoft Corporation: Key Employees
Table 18: Microsoft Corporation: Key Employees Continued
Table 19: Microsoft Corporation: Key Employees Continued
Table 20: Microsoft Corporation: Key Employees Continued
Table 21: South Africa size of population (million), 2015-19
Table 22: South Africa gdp (constant 2005 prices, $ billion), 2015-19
Table 23: South Africa gdp (current prices, $ billion), 2015-19
Table 24: South Africa inflation, 2015-19
Table 25: South Africa consumer price index (absolute), 2015-19
Table 26: South Africa exchange rate, 2015-19
LIST OF FIGURES
Figure 1: South Africa digital advertising market value: $ million, 2015-19
Figure 2: South Africa digital advertising market category segmentation: % share, by value, 2019
Figure 3: South Africa digital advertising market geography segmentation: % share, by value, 2019
Figure 4: South Africa digital advertising market value forecast: $ million, 2019-24
Figure 5: Forces driving competition in the digital advertising market in South Africa, 2019
Figure 6: Drivers of buyer power in the digital advertising market in South Africa, 2019
Figure 7: Drivers of supplier power in the digital advertising market in South Africa, 2019
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in South Africa, 2019
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in South Africa, 2019
Figure 10: Drivers of degree of rivalry in the digital advertising market in South Africa, 2019
COMPANIES MENTIONED
Alphabet Inc
Facebook Inc.
Amazon.com, Inc.
Microsoft Corporation
Figure 1: South Africa digital advertising market value: $ million, 2015-19
Figure 2: South Africa digital advertising market category segmentation: % share, by value, 2019
Figure 3: South Africa digital advertising market geography segmentation: % share, by value, 2019
Figure 4: South Africa digital advertising market value forecast: $ million, 2019-24
Figure 5: Forces driving competition in the digital advertising market in South Africa, 2019
Figure 6: Drivers of buyer power in the digital advertising market in South Africa, 2019
Figure 7: Drivers of supplier power in the digital advertising market in South Africa, 2019
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in South Africa, 2019
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in South Africa, 2019
Figure 10: Drivers of degree of rivalry in the digital advertising market in South Africa, 2019
COMPANIES MENTIONED
Alphabet Inc
Facebook Inc.
Amazon.com, Inc.
Microsoft Corporation