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Indian Urbanites Study 2009

October 2009 | | ID: I1C8FDBE061EN
JuxtConsult Research & Consulting Pvt. Ltd.

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The Indian urban landscape is a picture of myriad diversity. A diversity that gets manifested not only in the vastly different geographical and climatic conditions, but also cultural and regional differences as well as differences in the socio-economic condition of the people living in them.
Indian Urbanites Study 2009
Methodology
Executive Summary – Comparative Profiling of SECs:
Demographics
Psychographics
Regular Lifestyle Profile
Key Findings – Demographic Profile:
Segment Sizes
Economic Status
Education & Occupation Status
Key Findings – Psychographic Profile:
Current priorities and aspirations in their lives
Recreations
Personal Likes & Preferences
Personality, Outlook &Opinions
Social Orientation
Technology Orientation
Key Findings – Regular Daily Life Profile:
Routine Activities
Shopping Orientation and Habits
Media Usage
Health Profile
Detailed Findings:
Demographic & Economic Profile:
Individual Member Level Information
Household Level Information
Psychographic Profile :
Current Priorities & Aspirations
Recreations
Personal Likes & Preferences
Personality, Outlook & Opinions
Social Orientation
Regular Daily Life Profile:
Routine Activities
Shopping Orientation & Habits
Media Usage
Health Profile


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