Mobile Apps in Nigeria
Mobile Apps in Nigeria
SUMMARY
Mobile Apps in Nigeria industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
KEY HIGHLIGHTS
SUMMARY
Mobile Apps in Nigeria industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
KEY HIGHLIGHTS
- The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
- The Nigerian mobile apps market is expected to generate total revenues of $1.2bn in 2018, representing a compound annual growth rate (CAGR) of 7.4% between 2014 and 2018.
- The browsing/WAP segment is expected to be the market's most lucrative in 2018, with total revenues of $703.1m, equivalent to 57.7% of the market's overall value.
- Now many more people in Nigeria are able to access mobile phones than ever before, helped in part by MTN selling on the street, the market for apps can grow very quickly.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in Nigeria
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in Nigeria
- Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Nigeria mobile apps market with five year forecasts
- What was the size of the Nigeria mobile apps market by value in 2017?
- What will be the size of the Nigeria mobile apps market in 2022?
- What factors are affecting the strength of competition in the Nigeria mobile apps market?
- How has the market performed over the last five years?
- What are the main segments that make up Nigeria's mobile apps market?
Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Alphabet Inc
Facebook, Inc.
Opera
Snap Inc
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Alphabet Inc
Facebook, Inc.
Opera
Snap Inc
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
LIST OF TABLES
Table 1: Nigeria mobile apps market value: $ million, 2014-18(e)
Table 2: Nigeria mobile apps market category segmentation: $ million, 2018(e)
Table 3: Nigeria mobile apps market geography segmentation: $ million, 2018(e)
Table 4: Nigeria mobile apps market value forecast: $ million, 2018-23
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: key financials ($)
Table 7: Alphabet Inc: key financial ratios
Table 8: Facebook, Inc.: key facts
Table 9: Facebook, Inc.: key financials ($)
Table 10: Facebook, Inc.: key financial ratios
Table 11: Opera: key facts
Table 12: Opera: key financials ($)
Table 13: Opera: key financial ratios
Table 14: Snap Inc: key facts
Table 15: Nigeria size of population (million), 2014-18
Table 16: Nigeria gdp (constant 2005 prices, $ billion), 2014-18
Table 17: Nigeria gdp (current prices, $ billion), 2014-18
Table 18: Nigeria inflation, 2014-18
Table 19: Nigeria consumer price index (absolute), 2014-18
Table 20: Nigeria exchange rate, 2013-17
Table 1: Nigeria mobile apps market value: $ million, 2014-18(e)
Table 2: Nigeria mobile apps market category segmentation: $ million, 2018(e)
Table 3: Nigeria mobile apps market geography segmentation: $ million, 2018(e)
Table 4: Nigeria mobile apps market value forecast: $ million, 2018-23
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: key financials ($)
Table 7: Alphabet Inc: key financial ratios
Table 8: Facebook, Inc.: key facts
Table 9: Facebook, Inc.: key financials ($)
Table 10: Facebook, Inc.: key financial ratios
Table 11: Opera: key facts
Table 12: Opera: key financials ($)
Table 13: Opera: key financial ratios
Table 14: Snap Inc: key facts
Table 15: Nigeria size of population (million), 2014-18
Table 16: Nigeria gdp (constant 2005 prices, $ billion), 2014-18
Table 17: Nigeria gdp (current prices, $ billion), 2014-18
Table 18: Nigeria inflation, 2014-18
Table 19: Nigeria consumer price index (absolute), 2014-18
Table 20: Nigeria exchange rate, 2013-17
LIST OF FIGURES
Figure 1: Nigeria mobile apps market value: $ million, 2014-18(e)
Figure 2: Nigeria mobile apps market category segmentation: % share, by value, 2018(e)
Figure 3: Nigeria mobile apps market geography segmentation: % share, by value, 2018(e)
Figure 4: Nigeria mobile apps market value forecast: $ million, 2018-23
Figure 5: Forces driving competition in the mobile apps market in Nigeria, 2018
Figure 6: Drivers of buyer power in the mobile apps market in Nigeria, 2018
Figure 7: Drivers of supplier power in the mobile apps market in Nigeria, 2018
Figure 8: Factors influencing the likelihood of new entrants in the mobile apps market in Nigeria, 2018
Figure 9: Factors influencing the threat of substitutes in the mobile apps market in Nigeria, 2018
Figure 10: Drivers of degree of rivalry in the mobile apps market in Nigeria, 2018
Figure 11: Alphabet Inc: revenues & profitability
Figure 12: Alphabet Inc: assets & liabilities
Figure 13: Facebook, Inc.: revenues & profitability
Figure 14: Facebook, Inc.: assets & liabilities
Figure 15: Opera: revenues & profitability
Figure 16: Opera: assets & liabilities
COMPANIES MENTIONED
Alphabet Inc
Facebook, Inc.
Opera
Snap Inc
Figure 1: Nigeria mobile apps market value: $ million, 2014-18(e)
Figure 2: Nigeria mobile apps market category segmentation: % share, by value, 2018(e)
Figure 3: Nigeria mobile apps market geography segmentation: % share, by value, 2018(e)
Figure 4: Nigeria mobile apps market value forecast: $ million, 2018-23
Figure 5: Forces driving competition in the mobile apps market in Nigeria, 2018
Figure 6: Drivers of buyer power in the mobile apps market in Nigeria, 2018
Figure 7: Drivers of supplier power in the mobile apps market in Nigeria, 2018
Figure 8: Factors influencing the likelihood of new entrants in the mobile apps market in Nigeria, 2018
Figure 9: Factors influencing the threat of substitutes in the mobile apps market in Nigeria, 2018
Figure 10: Drivers of degree of rivalry in the mobile apps market in Nigeria, 2018
Figure 11: Alphabet Inc: revenues & profitability
Figure 12: Alphabet Inc: assets & liabilities
Figure 13: Facebook, Inc.: revenues & profitability
Figure 14: Facebook, Inc.: assets & liabilities
Figure 15: Opera: revenues & profitability
Figure 16: Opera: assets & liabilities
COMPANIES MENTIONED
Alphabet Inc
Facebook, Inc.
Opera
Snap Inc
