Mobile Apps in India

December 2019 | 59 pages | ID: MC6EE7F84D8EN
MarketLine

Abstracts

Mobile Apps in India

SUMMARY

Mobile Apps in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The mobile applications market is valued using a bottom-up approach that takes into consideration the average number of user and/or accounts of a particular technology in a given year and the average monthly revenue per subscription (ARPS) during that same year. Non-recurring fees such as activation fees are not accounted for. Revenues are exclusive of VAT.
• The Indian mobile apps market had total revenues of $19.6bn in 2018, representing a compound annual rate of change (CARC) of -3.1% between 2014 and 2018.
• The browsing/WAP segment was the market's most lucrative in 2018, with total revenues of $8.2bn, equivalent to 42% of the market's overall value.
• The rising penetration of smartphones in India has increased demand for mobile apps, but a lack of monetization in the market and a vast array of freeware apps have resulted in a lack of demand for paid apps.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the mobile apps market in India
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile apps market in India
• Leading company profiles reveal details of key mobile apps market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the India mobile apps market with five year forecasts

REASONS TO BUY

• What was the size of the India mobile apps market by value in 2018?
• What will be the size of the India mobile apps market in 2023?
• What factors are affecting the strength of competition in the India mobile apps market?
• How has the market performed over the last five years?
• What are the main segments that make up India's mobile apps market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. How do disruptors’ strategies or products differ from the leading firms?

8 COMPANY PROFILES

8.1. Alphabet Inc
8.2. Facebook, Inc.
8.3. Reliance Jio Infocomm Ltd
8.4. Snap Inc
8.5. The Walt Disney Company
8.6. Beijing ByteDance Technology Co Ltd
8.7. Spotify AB
8.8. Apple Inc

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: India mobile apps market value: $ million, 2014-18
Table 2: India mobile apps market category segmentation: $ million, 2018
Table 3: India mobile apps market geography segmentation: $ million, 2018
Table 4: India mobile apps market value forecast: $ million, 2018-23
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Facebook, Inc.: key facts
Table 9: Facebook, Inc.: Annual Financial Ratios
Table 10: Facebook, Inc.: Key Employees
Table 11: Facebook, Inc.: Key Employees Continued
Table 12: Reliance Jio Infocomm Ltd: key facts
Table 13: Reliance Jio Infocomm Ltd: Key Employees
Table 14: Snap Inc: key facts
Table 15: Snap Inc: Annual Financial Ratios
Table 16: Snap Inc: Key Employees
Table 17: The Walt Disney Company: key facts
Table 18: The Walt Disney Company: Annual Financial Ratios
Table 19: The Walt Disney Company: Key Employees
Table 20: The Walt Disney Company: Key Employees Continued
Table 21: Beijing ByteDance Technology Co Ltd: key facts
Table 22: Beijing ByteDance Technology Co Ltd: Key Employees
Table 23: Spotify AB: key facts
Table 24: Spotify AB: Key Employees
Table 25: Apple Inc: key facts
Table 26: Apple Inc: Annual Financial Ratios
Table 27: Apple Inc: Key Employees
Table 28: Apple Inc: Key Employees Continued
Table 29: India size of population (million), 2014-18
Table 30: India gdp (constant 2005 prices, $ billion), 2014-18
Table 31: India gdp (current prices, $ billion), 2014-18
Table 32: India inflation, 2014-18
Table 33: India consumer price index (absolute), 2014-18
Table 34: India exchange rate, 2014-18

List Of Figures

LIST OF FIGURES

Figure 1: India mobile apps market value: $ million, 2014-18
Figure 2: India mobile apps market category segmentation: % share, by value, 2018
Figure 3: India mobile apps market geography segmentation: % share, by value, 2018
Figure 4: India mobile apps market value forecast: $ million, 2018-23
Figure 5: Forces driving competition in the mobile apps market in India, 2018
Figure 6: Drivers of buyer power in the mobile apps market in India, 2018
Figure 7: Drivers of supplier power in the mobile apps market in India, 2018
Figure 8: Factors influencing the likelihood of new entrants in the mobile apps market in India, 2018
Figure 9: Factors influencing the threat of substitutes in the mobile apps market in India, 2018
Figure 10: Drivers of degree of rivalry in the mobile apps market in India, 2018

COMPANIES MENTIONED

Alphabet Inc
Facebook, Inc.
Reliance Jio Infocomm Ltd
Snap Inc
The Walt Disney Company
Beijing ByteDance Technology Co Ltd
Spotify AB
Apple Inc