Consumer Lifestyles in the United Kingdom
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits, quantifying behaviours, preferences and motivations and aligning them with broader trends in the United Kingdom.
Euromonitor's Consumer Lifestyles in the United Kingdom report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor's Consumer Lifestyles in the United Kingdom report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Scope
Consumer landscape in the United Kingdom 2022
Life priorities
Focus on “me-time” higher priority than spending time with others
Prioritising time for work lower than the global average
Consumers like to stand out from the crowd
Generation Z feel under more pressure to be seen to be doing well
New products and services appeal, but consumers will fully research them first
Millennials more focused on trying new products and services
Home life
UK households spend more time on their hobbies than their global counterparts do
Generation Z more frequent video gamers and hobbyi sts than other generations
Baby boomers have strong desire for homes with outside space that are energy efficient
Eating habits
Home cooked food is by far the most popular meal choice among all generations
Consumers more influenced by low priced food than global average
Generation X more likely to follow a vegetarian diet than other generations
Morning snacks are more popular on weekdays
Generation Z least likely to eat their meals at the same time each day
Working life
Job security top priority ahead of work-life balance
Generation X have greater appreciation of work-life balance than other generations
Earning a high salary is at the forefront of Generation Z’s job expectations
Desire to work part-time greater than global average
Millennials more interested in working from home and adopting flexible working hours
Leisure habits
High percentage of Generation Z enjoy regular socialising with friends in person
Shopping is still a top regular leisure pursuit
Younger generations more actively engaged than other cohorts in most leisure activities
Nearly three quarters of consumers did not go on an international trip in previous 12 months
City breaks more attractive to UK consumers than to their global counterparts
Quality holiday dining opportunities appeal more to baby boomers than to other generations
Health and Wellness
Female consumers more likely to take vitamins/supplements every day
Walking and hiking by far the most frequent exercise routine
Cycling for exercise preferred over team sports and fitness classes
Meditation for reducing stress exceeds global average
Millennials ahead of other generations in a bid to reduce their stress levels
Sustainable living
Consumers have higher trust in recycling labels than other claims
Older generations more actively trying to have a positive impact on the environment
Baby boomers more actively engaged in green behaviours
Over half of respondents would rather repair than replace items
Consumers more likely to boycott brands that do not share their beliefs
Baby boomers more inclined to donate to causes that support their values
Shopping habits
Consumers focusing on quality products and buying less
Baby boomers like to purchase locally-sourced products and services
Consumers less reliant on social media influences than their global counterparts
Generation Z rely on recommendations from their friends and family above other influences
Subscription services provide the convenience that consumers look for
Baby boomers are highly motivated by the convenience of subscription services
Consumers feel more strongly about seeing and trying items before purchasing
Baby boomers more attracted to seeing and trying than other cohorts are
Consumers motivated to shop online to find best prices
Free shipping important consideration for older consumers when shopping online
Spending habits
Intentions to spend more on travel/holidays as consumers seek a getaway
Nearly 40% focused on increasing their savings over the next 12 months
Technology
Consumers less likely than their global counterparts to share their data to receive offers
Millennials most active when managing data and privacy settings
UK consumers have higher ownership rates of most non-wearable devices
Lower ownership of smartwatches compared to the global average
UK consumers less likely to regularly visit health-related or medical sites
Over half of Generation Z are online video gaming every week
Consumer landscape in the United Kingdom 2022
Life priorities
Focus on “me-time” higher priority than spending time with others
Prioritising time for work lower than the global average
Consumers like to stand out from the crowd
Generation Z feel under more pressure to be seen to be doing well
New products and services appeal, but consumers will fully research them first
Millennials more focused on trying new products and services
Home life
UK households spend more time on their hobbies than their global counterparts do
Generation Z more frequent video gamers and hobbyi sts than other generations
Baby boomers have strong desire for homes with outside space that are energy efficient
Eating habits
Home cooked food is by far the most popular meal choice among all generations
Consumers more influenced by low priced food than global average
Generation X more likely to follow a vegetarian diet than other generations
Morning snacks are more popular on weekdays
Generation Z least likely to eat their meals at the same time each day
Working life
Job security top priority ahead of work-life balance
Generation X have greater appreciation of work-life balance than other generations
Earning a high salary is at the forefront of Generation Z’s job expectations
Desire to work part-time greater than global average
Millennials more interested in working from home and adopting flexible working hours
Leisure habits
High percentage of Generation Z enjoy regular socialising with friends in person
Shopping is still a top regular leisure pursuit
Younger generations more actively engaged than other cohorts in most leisure activities
Nearly three quarters of consumers did not go on an international trip in previous 12 months
City breaks more attractive to UK consumers than to their global counterparts
Quality holiday dining opportunities appeal more to baby boomers than to other generations
Health and Wellness
Female consumers more likely to take vitamins/supplements every day
Walking and hiking by far the most frequent exercise routine
Cycling for exercise preferred over team sports and fitness classes
Meditation for reducing stress exceeds global average
Millennials ahead of other generations in a bid to reduce their stress levels
Sustainable living
Consumers have higher trust in recycling labels than other claims
Older generations more actively trying to have a positive impact on the environment
Baby boomers more actively engaged in green behaviours
Over half of respondents would rather repair than replace items
Consumers more likely to boycott brands that do not share their beliefs
Baby boomers more inclined to donate to causes that support their values
Shopping habits
Consumers focusing on quality products and buying less
Baby boomers like to purchase locally-sourced products and services
Consumers less reliant on social media influences than their global counterparts
Generation Z rely on recommendations from their friends and family above other influences
Subscription services provide the convenience that consumers look for
Baby boomers are highly motivated by the convenience of subscription services
Consumers feel more strongly about seeing and trying items before purchasing
Baby boomers more attracted to seeing and trying than other cohorts are
Consumers motivated to shop online to find best prices
Free shipping important consideration for older consumers when shopping online
Spending habits
Intentions to spend more on travel/holidays as consumers seek a getaway
Nearly 40% focused on increasing their savings over the next 12 months
Technology
Consumers less likely than their global counterparts to share their data to receive offers
Millennials most active when managing data and privacy settings
UK consumers have higher ownership rates of most non-wearable devices
Lower ownership of smartwatches compared to the global average
UK consumers less likely to regularly visit health-related or medical sites
Over half of Generation Z are online video gaming every week
