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Incontinence in Mexico

April 2016 | 24 pages | ID: I303BC7CBEEEN
Euromonitor International Ltd

US$ 990.00

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In 2015, strong advertising for incontinence products was detected in the mass media. SCA Consumidor México SA de CV ran a strong campaign for its leading Tena brand and highlighted the benefits of disposable underwear. No other type of product was advertised in 2015. Nevertheless, this strategy, together with the campaign in 2014 where many light incontinence products were repositioned and disassociated from their parent brand to offer a different placement for such products, benefitted the...

Euromonitor International's Incontinence in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Incontinence market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Incontinence
Category Data
  Table 1 Retail Sales of Incontinence by Category: Value 2010-2015
  Table 2 Retail Sales of Incontinence by Category: % Value Growth 2010-2015
  Table 3 NBO Company Shares of Retail Incontinence: % Value 2011-2015
  Table 4 LBN Brand Shares of Retail Incontinence: % Value 2012-2015
  Table 5 Forecast Retail Sales of Incontinence by Category: Value 2015-2020
  Table 6 Forecast Retail Sales of Incontinence by Category: % Value Growth 2015-2020
Kimberly-Clark De México Sab De Cv in Tissue and Hygiene (mexico)
Strategic Direction
Key Facts
  Summary 1 Kimberly-Clark de México SAB de CV: Key Facts
  Summary 2 Kimberly-Clark de México SAB de CV: Operational Indicators
Competitive Positioning
  Summary 3 Kimberly-Clark: Competitive Position 2015
SCA Consumidor México SA De Cv in Tissue and Hygiene (mexico)
Strategic Direction
  Summary 4 SCA Consumidor México SA de CV: Key Facts
  Summary 5 SCA Consumidor México SA de CV: Operational Indicators
Competitive Positioning
  Summary 6 SCA Consumidor México SA de CV: Competitive Position 2015
Executive Summary
Stable Growth in 2015 Despite Economic Difficulties
Growth of US Dollar Strongly Affects Strategies and Sales of Tissue and Hygiene
Kimberly-Clark De México Sab De Cv Leads Value Sales
Hypermarkets and Discounters Continue To Lead Distribution
Tissue and Hygiene Is Expected To Maintain Healthy Value Growth
Key Trends and Developments
Growth of US Dollar Raises Import Prices in 2015
Private Label and Economy Products Benefit From A Higher-priced Environment
Incontinence Products See Growth in 2015
Market Indicators
  Table 7 Birth Rates 2010-2015
  Table 8 Infant Population 2010-2015
  Table 9 Female Population by Age 2010-2015
  Table 10 Total Population by Age 2010-2015
  Table 11 Households 2010-2015
  Table 12 Forecast Infant Population 2015-2020
  Table 13 Forecast Female Population by Age 2015-2020
  Table 14 Forecast Total Population by Age 2015-2020
  Table 15 Forecast Households 2015-2020
Market Data
  Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 7 Research Sources


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