Ear Care in the Philippines

June 2012 | 19 pages | ID: E1E796B581FEN
Euromonitor International Ltd

Abstracts

Ear care continued to see poor performance in 2011, with retail volume and value sales only recording marginal growth. Low demand was attributable to the majority of Filipinos practicing proper ear hygiene, something which is thought at an early age both at home and in school. Hence, there was minimal need for over-the-counter ear care remedies, as regular cleaning of the ears lessens the probability of the build up of ear wax and contracting of minor ear infections.

Euromonitor International's Ear Care in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• et a detailed picture of the Ear Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Ear Care: Value 2006-2011
  Table 2 Sales of Ear Care: % Value Growth 2006-2011
  Table 3 Ear Care Company Shares by Value 2007-2011
  Table 4 Ear Care Brand Shares by Value 2008-2011
  Table 5 Forecast Sales of Ear Care: Value 2011-2016
  Table 6 Forecast Sales of Ear Care: % Value Growth 2011-2016
Executive Summary
Consumer Health Records Stable Growth in 2011
More Filipinos Opt To Invest in Preventive Health Care
Domestic Player United Laboratories Maintains Leadership in 2011
Parapharmacies/drugstores Remains the Leading Distribution Channel
Stronger Growth Is Expected Over the Forecast Period
Key Trends and Developments
Increasing Demand for Plant-based Treatments
Line Extensions Become Increasingly Popular
Growing Competition Between Consumer Health and Beauty and Personal Care
Celebrity Endorsement Remains A Popular Marketing Tool
More Filipinos Opt To Invest in Preventive Health Care
Market Indicators
  Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
  Table 8 Life Expectancy at Birth 2006-2011
Market Data
  Table 9 Sales of Consumer Health by Category: Value 2006-2011
  Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
  Table 11 Consumer Health Company Shares 2007-2011
  Table 12 Consumer Health Brand Shares 2008-2011
  Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
  Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
  Table 15 Forecast Sales of Consumer Health by Category: Value 2011-2016
  Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Definitions
Sources
  Summary 1 Research Sources