Digital Commerce in Eastern Europe

June 2019 | 35 pages | ID: D03A347D54AEN
Euromonitor International Ltd

Abstracts

Eastern Europe was the second fastest growing region for digital commerce over 2013-2018. While cash usage remains high and infrastructure is underdeveloped, the region benefits from positive economic trends, government support and digital innovations. Retailing leads digital commerce, while transport and lodging have strong potential. Biometrics and voice commerce will be key trends, while an ageing population and the convenience and security of payments will be the main challenges to address.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

• Identify factors driving change now and in the future
• Understand motivation
• Forward-looking outlook
• Briefings and presentation should provoke lively discussion at senior level
• Take a step back from micro trends
• Get up to date estimates and comment

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Contents

Introduction
Regional Overview
Country Snapshots
Forecast Projections