Sunglasses in Brazil

May 2023 | 19 pages | ID: SE050B71930EN
Euromonitor International Ltd

Abstracts

The pandemic impacted each industry differently, including eyewear, where the performance of different categories varied greatly. Demand for contact lenses and spectacles has grown significantly since 2021, while sales growth of sunglasses has been more subdued over 2022 and early 2023 by comparison, with both retail volume and value sales remaining significantly lower than pre-pandemic levels. Most Brazilians remained at home during social distancing measures, making sunglasses a luxury that ma...

Euromonitor International's Sunglasses in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sunglasses market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

SUNGLASSES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sunglasses struggles to recover but manages further growth
Celebrity campaigns support demand for sunglasses in Brazil
E-commerce boosts sales, but move towards spectacles strengthens
PROSPECTS AND OPPORTUNITIES
Shift towards spectacles likely to benefit brands remaining exclusively in sunglasses
Brands with sustainable claims to gain penetration and popularity
Outdoor activities to drive relevant growth for spectacles over forecast period
CATEGORY DATA
Table 1 Sales of Sunglasses: Volume 2018-2023
Table 2 Sales of Sunglasses: Value 2018-2023
Table 3 Sales of Sunglasses: % Volume Growth 2018-2023
Table 4 Sales of Sunglasses: % Value Growth 2018-2023
Table 5 NBO Company Shares of Sunglasses: % Value 2018-2022
Table 6 LBN Brand Shares of Sunglasses: % Value 2019-2022
Table 7 Distribution of Sunglasses by Format: % Value 2018-2023
Table 8 Forecast Sales of Sunglasses: Volume 2023-2028
Table 9 Forecast Sales of Sunglasses: Value 2023-2028
Table 10 Forecast Sales of Sunglasses: % Volume Growth 2023-2028
Table 11 Forecast Sales of Sunglasses: % Value Growth 2023-2028
EYEWEAR IN BRAZIL
EXECUTIVE SUMMARY
Eyewear in 2023: The big picture
Rising sales of eyewear driven by greater mobility and sustainable concerns
Celebrity marketing campaigns and transition to spectacles gain traction
Consumer experience improves with the advance of e-commerce
What next for eyewear?
MARKET DATA
Table 12 Sales of Eyewear by Category: Volume 2018-2023
Table 13 Sales of Eyewear by Category: Value 2018-2023
Table 14 Sales of Eyewear by Category: % Volume Growth 2018-2023
Table 15 Sales of Eyewear by Category: % Value Growth 2018-2023
Table 16 NBO Company Shares of Eyewear: % Value 2018-2022
Table 17 LBN Brand Shares of Eyewear: % Value 2019-2022
Table 18 Distribution of Eyewear by Format: % Value 2018-2023
Table 19 Forecast Sales of Eyewear by Category: Volume 2023-2028
Table 20 Forecast Sales of Eyewear by Category: Value 2023-2028
Table 21 Forecast Sales of Eyewear by Category: % Volume Growth 2023-2028
Table 22 Forecast Sales of Eyewear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources