Global Hearing Instruments Market Report: 2012 Edition
In the last few years there has been a significant increase in the population suffering from hearing problems. On account of the evolving technological environment, companies operating in the healthcare and medical technology industry are now scaling new peaks. Also, the respective sector’s growth is boosted by the rising number of health related issues emanating from the changing lifestyle and incessantly evolving surroundings. Hearing instruments industry is one such segment which witnessed enormous growth on account of the same. This has enabled millions of people suffering from hearing loss to lead a better life.
Hearing loss occurs when there is diminished sensitivity to the sounds normally heard. The term hearing impairment is usually reserved for people who have relative insensitivity to sound in the speech frequencies. The severity of hearing loss is categorized according to the increase in volume above the usual level necessary before the listener can detect it. There are three types of hearing loss: Conductive, Sensorineural and Mixed hearing loss. The hearing losses according to the severity are classified into four types: Mild, Moderate, Severe and Profound hearing loss. The hearing loss is treated by hearing instruments which include two categories: Hearing Aid and Hearing Implant.
The present report offers a comprehensive analysis of the worldwide hearing instrument industry with a special focus on the regional markets including North America, US, APAC, EMEA and Korea. The competition in the global hearing instrument market is intense with few large players viz. Sonova, William Demant, Siemens, and GN ReSound. In addition, competitive landscape of VA market, retail market and NHS UK market along with the company profiles of the leading players in the market are discussed in detail.
The key trends observed within the industry include penetration rate of hearing aids, shift from ITE to BTE and reimbursement facilities. On the development front, there has been an advent of wireless and waterproof hearing instruments among others. But there are certain challenges which the industry is facing as of now. The major factors which will contribute in the growth of the respective industry include growing ageing population and growing worldwide economy among others.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
Hearing loss occurs when there is diminished sensitivity to the sounds normally heard. The term hearing impairment is usually reserved for people who have relative insensitivity to sound in the speech frequencies. The severity of hearing loss is categorized according to the increase in volume above the usual level necessary before the listener can detect it. There are three types of hearing loss: Conductive, Sensorineural and Mixed hearing loss. The hearing losses according to the severity are classified into four types: Mild, Moderate, Severe and Profound hearing loss. The hearing loss is treated by hearing instruments which include two categories: Hearing Aid and Hearing Implant.
The present report offers a comprehensive analysis of the worldwide hearing instrument industry with a special focus on the regional markets including North America, US, APAC, EMEA and Korea. The competition in the global hearing instrument market is intense with few large players viz. Sonova, William Demant, Siemens, and GN ReSound. In addition, competitive landscape of VA market, retail market and NHS UK market along with the company profiles of the leading players in the market are discussed in detail.
The key trends observed within the industry include penetration rate of hearing aids, shift from ITE to BTE and reimbursement facilities. On the development front, there has been an advent of wireless and waterproof hearing instruments among others. But there are certain challenges which the industry is facing as of now. The major factors which will contribute in the growth of the respective industry include growing ageing population and growing worldwide economy among others.
By combining SPSS Inc.’s data integration and analysis capabilities with our relevant findings, we have predicted the future growth of the industry. We employed various significant variables that have an impact on this industry and created regression models with SPSS Base to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
1. HEARING INSTRUMENTS: AN OVERVIEW
1.1 Introduction
1.2 Types of Hearing Aids
1.3 Industry Value Chain
2. MARKET STRUCTURE
2.1 Global Hearing Instruments Market
Market Value
Market Volume
2.2 Hearing Instruments Market by Geographic Region
2.2.1 North America
Market Volume
United States
Market Volume
VA Market
Penetration Rate
2.2.2 Asia Pacific
Market Volume
Korea
Market Volume
Distributor Market Share
2.2.3 EMEA
Market Volume
2.2.4 Rest of the World
Market Volume
2.3 Hearing Instrument Market by Segment
Hearing Aids
Sales Growth
Market Share
Hearing Implants
Sales Growth
Market Share by Value
Market Share by Volume
2.3.1 Cochlear Implants
Market Value
Market Share
2.3.2 Bone Anchored Hearing Aids
Market Value
3. HEARING INSTRUMENT - MARKET DYNAMICS
3.1 Key Trends
3.1.1 Hearing Aid Penetration Rate
3.1.2 Shift from BTE to ITE
3.1.3 Correlation of Hearing Aid Market with GDP
3.1.4 Reimbursement
3.1.5 Forward Integration
3.2 Industry Developments
3.2.1 Extension of XCEL technology
3.2.2 Advent of Wireless and Waterproof Hearing Instruments
3.2.3 Development of Induction Loop Solution
3.3 Growth Drivers
3.3.1 The US Hearing Loss Population
3.3.2 Growing Worldwide Economy
3.3.3 Growing Ageing Population (+60 Years)
3.3.4 Excessive Use of MP3 Players
3.4 Challenges
3.4.1 Increasing Number of Cochlear’s Product Recall
3.4.2 Escalating Price Pressure
3.4.3 Social Acceptance
4. HEARING INSTRUMENTS - COMPETITIVE SCENARIO
4.1 Veteran Affairs Market (US)
4.1.1 Phonak
4.1.2 Starkey
4.1.3 Oticon
4.2 Retail Competition
4.2.1 Amplifon
4.2.2 Costco
4.3 UK Private Market
5. COMPANY PROFILES
5.1 Sonova Holding AG
5.1.1 Business Overview
5.1.2 Financial Overview
5.1.3 Business Strategies
Achieving Growth through Innovation
Diversified Geographic Presence
5.2 William Demant Holding Group
5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies
Introduction of Novel & Innovative Products
Dual-brand Strategy
5.3 GN ReSound
5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
Achieve Leadership through Innovation
Focus on New Product Launches
5.4 Siemens AG
5.4.1 Business Overview
5.4.2 Financial Overview
5.4.3 Business Strategies
Accelerating R&D Activities
Focus on Healthcare Segment
6. MARKET OUTLOOK
6.1 Market Forecast
6.2 Forecast Methodology
6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysi
1.1 Introduction
1.2 Types of Hearing Aids
1.3 Industry Value Chain
2. MARKET STRUCTURE
2.1 Global Hearing Instruments Market
Market Value
Market Volume
2.2 Hearing Instruments Market by Geographic Region
2.2.1 North America
Market Volume
United States
Market Volume
VA Market
Penetration Rate
2.2.2 Asia Pacific
Market Volume
Korea
Market Volume
Distributor Market Share
2.2.3 EMEA
Market Volume
2.2.4 Rest of the World
Market Volume
2.3 Hearing Instrument Market by Segment
Hearing Aids
Sales Growth
Market Share
Hearing Implants
Sales Growth
Market Share by Value
Market Share by Volume
2.3.1 Cochlear Implants
Market Value
Market Share
2.3.2 Bone Anchored Hearing Aids
Market Value
3. HEARING INSTRUMENT - MARKET DYNAMICS
3.1 Key Trends
3.1.1 Hearing Aid Penetration Rate
3.1.2 Shift from BTE to ITE
3.1.3 Correlation of Hearing Aid Market with GDP
3.1.4 Reimbursement
3.1.5 Forward Integration
3.2 Industry Developments
3.2.1 Extension of XCEL technology
3.2.2 Advent of Wireless and Waterproof Hearing Instruments
3.2.3 Development of Induction Loop Solution
3.3 Growth Drivers
3.3.1 The US Hearing Loss Population
3.3.2 Growing Worldwide Economy
3.3.3 Growing Ageing Population (+60 Years)
3.3.4 Excessive Use of MP3 Players
3.4 Challenges
3.4.1 Increasing Number of Cochlear’s Product Recall
3.4.2 Escalating Price Pressure
3.4.3 Social Acceptance
4. HEARING INSTRUMENTS - COMPETITIVE SCENARIO
4.1 Veteran Affairs Market (US)
4.1.1 Phonak
4.1.2 Starkey
4.1.3 Oticon
4.2 Retail Competition
4.2.1 Amplifon
4.2.2 Costco
4.3 UK Private Market
5. COMPANY PROFILES
5.1 Sonova Holding AG
5.1.1 Business Overview
5.1.2 Financial Overview
5.1.3 Business Strategies
Achieving Growth through Innovation
Diversified Geographic Presence
5.2 William Demant Holding Group
5.2.1 Business Overview
5.2.2 Financial Overview
5.2.3 Business Strategies
Introduction of Novel & Innovative Products
Dual-brand Strategy
5.3 GN ReSound
5.3.1 Business Overview
5.3.2 Financial Overview
5.3.3 Business Strategies
Achieve Leadership through Innovation
Focus on New Product Launches
5.4 Siemens AG
5.4.1 Business Overview
5.4.2 Financial Overview
5.4.3 Business Strategies
Accelerating R&D Activities
Focus on Healthcare Segment
6. MARKET OUTLOOK
6.1 Market Forecast
6.2 Forecast Methodology
6.2.1 Dependent and Independent Variables
6.2.2 Correlation Analysis
6.2.3 Regression Analysi
LIST OF CHARTS
Hearing Aid Industry Value Chain
Global Hearing Instruments Market by Value (2007-2011)
Global Hearing Instruments Market by Volume (2007-2011)
The US Hearing Instruments Market Volume Growth (Q109-Q112)
The US VA Hearing Instruments Market - Quarterly Volume Growth (Q109-Q112)
The US Private Hearing Instruments - Quarterly Volume Growth (Q109-Q112)
Hearing Aid Penetration Rate in the US by Degree of Hearing Loss (2011)
Owners vs. Non-Owners of Hearing Instruments in the US (2011)
Korea Hearing Aid Market by Volume (2011)
Korean Hearing Aid Distributors’ Market (2011)
Hearing Instrument Market Share by Segment (2011)
Hearing Devices Sales (2007-2011)
Hearing Devices Sales-Percentage Share (2007-2011)
Hearing Implants Market Share by Volume (September 2011)
Hearing Implants Market Share by Value (September 2011)
Cochlear Implant Market Sales (2007-2011)
Market Share of Cochlear Implants by Company (September 2012)
Sales of Bone Anchored Hearing Aids (2007-2011)
Global Hearing Aid Penetration Rate (2006-2011)
Hearing Aid Penetration Rate by Region (2011)
United States Hearing Aid Penetration Rate (2011)
Cochlear Implant Penetration Rate by Country (2011)
US Hearing Instrument Market: BTE Vs ITE (2007-2011)
Change in HA Units and Real GDP (2007-2011)
Hearing Instruments–Channel Development by Units (2007-2011)
Projected Hard-of-Hearing Persons in the US (2006-2015)
World GDP (2007-2011)
Global Ageing Population, +60 years (2005-2013F)
Device Failures in the US (2011)
Hearing Instrument Market Share by Value (2011/15E)
Veteran Affairs Hearing Aid Distribution Share by Device (Sep 2011- Mar 2012)
Phonak’s Hearing Aid Distribution Share (September2011-March 2012)
Starkey’s Hearing Aid Distribution Share (September2011-March 2012)
Oticon Hearing Aid Distribution (September2011-March 2012)
Amplifon’s Supplier Share (2011)
Costco Number of Hearing Aid Centers (2007-2011)
NHS Hearing Instruments supplier market share (2011)
UK Private Hearing Instrument Market Share (2011)
Sonova’s Revenue Share by Segment (2011)
Sonova’s Revenues and Net Income (2008-2012)
William Demant’s Revenue Breakdown by Segments (2011)
William Demant’s Revenues and Net Income (2007-2011)
GN ReSound’s Revenue Breakdown by Segments (2011)
GN Resound’s Revenues (2010-2011)
Siemens AG’s Revenue Share by Business Segments (2011)
Siemens AG’s Revenues and Net Income (2008-2012)
Global Hearing Instrument Market Value Forecast (2009-2014F)
Hearing Aid Industry Value Chain
Global Hearing Instruments Market by Value (2007-2011)
Global Hearing Instruments Market by Volume (2007-2011)
The US Hearing Instruments Market Volume Growth (Q109-Q112)
The US VA Hearing Instruments Market - Quarterly Volume Growth (Q109-Q112)
The US Private Hearing Instruments - Quarterly Volume Growth (Q109-Q112)
Hearing Aid Penetration Rate in the US by Degree of Hearing Loss (2011)
Owners vs. Non-Owners of Hearing Instruments in the US (2011)
Korea Hearing Aid Market by Volume (2011)
Korean Hearing Aid Distributors’ Market (2011)
Hearing Instrument Market Share by Segment (2011)
Hearing Devices Sales (2007-2011)
Hearing Devices Sales-Percentage Share (2007-2011)
Hearing Implants Market Share by Volume (September 2011)
Hearing Implants Market Share by Value (September 2011)
Cochlear Implant Market Sales (2007-2011)
Market Share of Cochlear Implants by Company (September 2012)
Sales of Bone Anchored Hearing Aids (2007-2011)
Global Hearing Aid Penetration Rate (2006-2011)
Hearing Aid Penetration Rate by Region (2011)
United States Hearing Aid Penetration Rate (2011)
Cochlear Implant Penetration Rate by Country (2011)
US Hearing Instrument Market: BTE Vs ITE (2007-2011)
Change in HA Units and Real GDP (2007-2011)
Hearing Instruments–Channel Development by Units (2007-2011)
Projected Hard-of-Hearing Persons in the US (2006-2015)
World GDP (2007-2011)
Global Ageing Population, +60 years (2005-2013F)
Device Failures in the US (2011)
Hearing Instrument Market Share by Value (2011/15E)
Veteran Affairs Hearing Aid Distribution Share by Device (Sep 2011- Mar 2012)
Phonak’s Hearing Aid Distribution Share (September2011-March 2012)
Starkey’s Hearing Aid Distribution Share (September2011-March 2012)
Oticon Hearing Aid Distribution (September2011-March 2012)
Amplifon’s Supplier Share (2011)
Costco Number of Hearing Aid Centers (2007-2011)
NHS Hearing Instruments supplier market share (2011)
UK Private Hearing Instrument Market Share (2011)
Sonova’s Revenue Share by Segment (2011)
Sonova’s Revenues and Net Income (2008-2012)
William Demant’s Revenue Breakdown by Segments (2011)
William Demant’s Revenues and Net Income (2007-2011)
GN ReSound’s Revenue Breakdown by Segments (2011)
GN Resound’s Revenues (2010-2011)
Siemens AG’s Revenue Share by Business Segments (2011)
Siemens AG’s Revenues and Net Income (2008-2012)
Global Hearing Instrument Market Value Forecast (2009-2014F)
LIST OF TABLES
North America’s Hearing Instruments Market by Volume (2007-2011)
APAC’s Hearing Instruments Market by Volume (2007-2011)
EMEA’s Hearing Instruments Market by Volume (2007-2011)
ROW’s Hearing Instruments Market by Volume (2007-2011)
Cochlear Implant Unit Sales by Manufacturers (2007-2015E)
Real GDP Growth by Region & Hearing Devices Sales Growth (2007-2011)
Hearing Aid Reimbursements in Key Countries
Hearing Loss Treatment Market Profile (2011)
Manufacturers’ Shipments to Three Largest Buyers of Hearing Instruments (2011)
Amplifon Market Share and Competitive Overview
Dependent & Independent Variables (2007-2011)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output
North America’s Hearing Instruments Market by Volume (2007-2011)
APAC’s Hearing Instruments Market by Volume (2007-2011)
EMEA’s Hearing Instruments Market by Volume (2007-2011)
ROW’s Hearing Instruments Market by Volume (2007-2011)
Cochlear Implant Unit Sales by Manufacturers (2007-2015E)
Real GDP Growth by Region & Hearing Devices Sales Growth (2007-2011)
Hearing Aid Reimbursements in Key Countries
Hearing Loss Treatment Market Profile (2011)
Manufacturers’ Shipments to Three Largest Buyers of Hearing Instruments (2011)
Amplifon Market Share and Competitive Overview
Dependent & Independent Variables (2007-2011)
Correlation Matrix
Model Summary – Coefficient of Determination
Regression Coefficients Output
