Snack Bars in Vietnam

March 2014 | 47 pages | ID: S9D733BF939EN
Euromonitor International Ltd

Abstracts

Towards the end of the review period, snack bars remained unpopular in Vietnam and there were only a few international brands available. In fact, these brands could only be found in large supermarkets or hypermarkets. Consumer awareness remained very low due to a lack of marketing activities from manufacturers. Furthermore, thanks to the availability and development of other dried food and snacks, which were offered at more affordable prices, consumers did not see the need to discover more...

Euromonitor International's Snack Bars in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Breakfast Bars, Energy and Nutrition Bars, Fruit Bars, Granola/Muesli Bars, Other Snack Bars.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snack Bars market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Trends
Executive Summary
Promotional Activities Increase in Packaged Food Due To the Poor Economy
Health Awareness Continues To Influence New Product Development and Marketing Campaigns
Tougher Competition Encourages Local Manufacturers To Make More Effort To Remain Competitive
Private Label Becomes More Popular in Packaged Food in 2013
A Positive Outlook for Packaged Food Over the Forecast Period
Key Trends and Developments
the Government Controls the Advertising Content of Packaged Food More Closely
Promotional Activities Become More Important in Packaged Food in 2013
Increasing Consumer Concern About Health, Fitness and Wellness Drives New Product Development and Shapes Marketing
Tougher Competition Encourages Local Manufacturers To Put More Effort Into Remaining Competitive
Foodservice - Key Trends and Developments
Headlines
Trends - Sales To Foodservice
Trends -foodservice
Prospects
Category Data
  Table 1 Foodservice Sales of Packaged Food by Category: Volume 2008-2013
  Table 2 Foodservice Sales of Packaged Food by Category: % Volume Growth 2008-2013
  Table 3 Forecast Foodservice Sales of Packaged Food by Category: Volume 2013-2018
  Table 4 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Impulse and Indulgence Products - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 5 Sales of Impulse and Indulgence Products by Category: Volume 2008-2013
  Table 6 Sales of Impulse and Indulgence Products by Category: Value 2008-2013
  Table 7 Sales of Impulse and Indulgence Products by Category: % Volume Growth 2008-2013
  Table 8 Sales of Impulse and Indulgence Products by Category: % Value Growth 2008-2013
  Table 9 NBO Company Shares of Impulse and Indulgence Products: % Value 2009-2013
  Table 10 LBN Brand Shares of Impulse and Indulgence Products: % Value 2010-2013
  Table 11 Forecast Sales of Impulse and Indulgence Products by Category: Volume 2013-2018
  Table 12 Forecast Sales of Impulse and Indulgence Products by Category: Value 2013-2018
  Table 13 Forecast Sales of Impulse and Indulgence Products by Category: % Volume Growth 2013-2018
  Table 14 Forecast Sales of Impulse and Indulgence Products by Category: % Value Growth 2013-2018
Meal Solutions - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 15 Sales of Meal Solutions by Category: Volume 2008-2013
  Table 16 Sales of Meal Solutions by Category: Value 2008-2013
  Table 17 Sales of Meal Solutions by Category: % Volume Growth 2008-2013
  Table 18 Sales of Meal Solutions by Category: % Value Growth 2008-2013
  Table 19 NBO Company Shares of Meal Solutions: % Value 2009-2013
  Table 20 LBN Brand Shares of Meal Solutions: % Value 2010-2013
  Table 21 Forecast Sales of Meal Solutions by Category: Volume 2013-2018
  Table 22 Forecast Sales of Meal Solutions by Category: Value 2013-2018
  Table 23 Forecast Sales of Meal Solutions by Category: % Volume Growth 2013-2018
  Table 24 Forecast Sales of Meal Solutions by Category: % Value Growth 2013-2018
Nutrition/staples - Key Trends and Developments
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 25 Sales of Nutrition/Staples by Category: Volume 2008-2013
  Table 26 Sales of Nutrition/Staples by Category: Value 2008-2013
  Table 27 Sales of Nutrition/Staples by Category: % Volume Growth 2008-2013
  Table 28 Sales of Nutrition/Staples by Category: % Value Growth 2008-2013
  Table 29 NBO Company Shares of Nutrition/Staples: % Value 2009-2013
  Table 30 LBN Brand Shares of Nutrition/Staples: % Value 2010-2013
  Table 31 Forecast Sales of Nutrition/Staples by Category: Volume 2013-2018
  Table 32 Forecast Sales of Nutrition/Staples by Category: Value 2013-2018
  Table 33 Forecast Sales of Nutrition/Staples by Category: % Volume Growth 2013-2018
  Table 34 Forecast Sales of Nutrition/Staples by Category: % Value Growth 2013-2018
Market Data
  Table 35 Sales of Packaged Food by Category: Volume 2008-2013
  Table 36 Sales of Packaged Food by Category: Value 2008-2013
  Table 37 Sales of Packaged Food by Category: % Volume Growth 2008-2013
  Table 38 Sales of Packaged Food by Category: % Value Growth 2008-2013
  Table 39 GBO Company Shares of Packaged Food: % Value 2009-2013
  Table 40 NBO Company Shares of Packaged Food: % Value 2009-2013
  Table 41 LBN Brand Shares of Packaged Food: % Value 2010-2013
  Table 42 Penetration of Private Label by Category: % Value 2008-2013
  Table 43 Distribution of Packaged Food by Format: % Value 2008-2013
  Table 44 Distribution of Packaged Food by Format and Category: % Value 2013
  Table 45 Forecast Sales of Packaged Food by Category: Volume 2013-2018
  Table 46 Forecast Sales of Packaged Food by Category: Value 2013-2018
  Table 47 Forecast Sales of Packaged Food by Category: % Volume Growth 2013-2018
  Table 48 Forecast Sales of Packaged Food by Category: % Value Growth 2013-2018
Sources
Summary 1 Research Sources