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Europe Sports Equipment and Apparel Market by Product Type (Sports Equipment and Sports Apparel & Footwear), Retailers (Brand Outlets and Independent Stores), and Country (Germany, France, UK, Italy, Spain, and Rest of Europe): Opportunity Analysis and Industry Forecast, 2018–2025

May 2019 | 133 pages | ID: E6D6B339265EN
Allied Market Research

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The Europe sports equipment and apparel market size was valued at $115,709 million in 2017, and is projected to reach $172,315 million by 2025, growing at a CAGR of 5.5% from 2018 to 2025.

Sports equipment are the utility equipment essential for engaging in sports activity, and aid to meet the rules and regulations of particular sport. In addition, these equipment and apparel are essential to enhance the performance of athletes.

The sports equipment industry is rapidly evolving due to increase in adoption of emerging sports technologies and latest trends among youth population. Introduction of innovative products is the medium for manufacturers to sustain in the competitive market, attract new consumer, and cater to the requirements of the existing consumers. Furthermore, increase in fan base of popular sport events such as Olympic, Indian Premier League, FIFA, and others fuels the demand for sports equipment and apparels, which in turn drives the growth of the market. Moreover, rise in popularity of sport and fitness activities among the youth propels the overall market growth. However, increase in preference for indoor activities such as playing video games and rise in use of smartphones among youth due to increase in internet penetration adversely affect the market growth. In addition, proclivity of consumers toward other leisure activities such as virtual reality gaming, watching movies, live music shows, and others restrains the growth of the sports equipment and apparel industry. Moreover, the seasonality of sports increases the preference for other leisure activities, owing to end of the sports season, which impedes the market growth.

Growth in health awareness along with increase in fitness consciousness among young generation and upsurge in disposable income are some of the notable factors that support the market growth. Market players are adopting promotional & marketing activities as their key strategy to increase their market reach.

Increase in prevalence of obesity and rise in health consciousness majorly boost the growth of the Europe sports equipment & apparel market. Furthermore, government initiatives to promote healthy life increase the number of participants for sports.

However, sports events are one of the major targets of public opposition, protest, criticism, and complaint, owing to the fact that various sports event have extensive fan base who watch sports telecasting or listen to the sports commentary on radio or other mediums. Many of the athletes are attacked due to national rivalry or for getting the attention of media. Social unrest in sports events cause disturbance among fan base and athletes, leading to failure/closure of sports events and decline in participation of emerging or existing players in sports events. On the contrary, improvement in lifestyle, increase in youth population, and rise in per-capita income in the region are anticipated to provide lucrative opportunities for the Europe sports equipment & apparel market.

The Europe sports equipment & apparel market is segmented based on product type, retailers, and country. Based on product type, the market is categorized sports equipment and sports apparel & footwear. Based on retailers the market is categorized into brand outlets and independent stores. Based on country, the Europe sports equipment & apparel market is studied across UK, France, Germany, Italy, Spain, and rest of Europe.

Key leading players operating in the Europe sports equipment & apparel market include Adidas AG (ADIDAS), Amer Sports Corporation, Asics Corporation, Fila Korea Ltd, New Balance, Nike, Inc, Puma Se (Kering), Sports Direct International Plc, Under Armour, Inc, and VF Corporation (VFC).

KEY BENEFITS FOR STAKEHOLDERS
  • This study presents the analytical depiction of the Europe sports equipment & apparel market trends and future estimations to determine the imminent investment pockets.
  • A detailed analysis of market segments measures the potential of the market. These segments outline the favorable conditions for the market forecast.
  • The Europe sports equipment & apparel market forecast is offered along with the information related to key drivers, restraints, and opportunities.
  • The current market is quantitatively analyzed from 2018 to 2025 to highlight the financial competency of the industry.
  • Porter’s five forces analysis illustrates the potency of buyers & suppliers in the industry.
KEY MARKET SEGMENTS

By Product Type
  • Sports Equipment
  • Sports Apparel & Footwear
By Retailers
  • Brand Outlets
  • Independent Stores
By Country
  • Europe
    • Germany
    • France
    • UK
    • Italy
    • Spain
    • Rest of Europe
CHAPTER 1: INTRODUCTION

1.1. Report description
1.2. Key market benefits for stakeholders
1.3. Key market segments
1.4. Research methodology
  1.4.1. Secondary research
  1.4.2. Primary research
  1.4.3. Analyst tools and models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO perspective

CHAPTER 3: MARKET OVERVIEW

3.1. Market definition and scope
3.2. Key findings
  3.2.1. Top investment pockets
3.3. Top winning strategies
3.4. Porter's five force analysis
  3.4.1. Bargaining power of suppliers
  3.4.2. Bargaining power of buyers
  3.4.3. Threat of new entrants
  3.4.4. Threat of substitution
  3.4.5. Intensity of competitive rivalry
3.5. Market dynamics
  3.5.1. Drivers
    3.5.1.1. Increase in sports and fitness awareness across Europe
    3.5.1.2. Government initiatives toward sports activities and events
  3.5.2. Restraints
    3.5.2.1. Rise in Social unrest and political influence on sports events
    3.5.2.2. Increase in proclivity of kids in indoor leisure activities
  3.5.3. Opportunities
    3.5.3.1. Growing contribution by various organizations toward donation
    3.5.3.2. Rapid growth of online retail platform
3.6. List of sports equipment & apparel brands (top 100) in europe
3.7. Number of sports equipment & apparel stores per brand per country in europe
3.8. Market player positioning, 2017

CHAPTER 4: EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE

4.1. Overview
  4.1.1. Market size and forecast
4.2. Sports equipment
  4.2.1. Key market trends, growth factors, and opportunities
  4.2.2. Market size and forecast
  4.2.3. Market analysis, by country
4.3. Sports apparel and footwear
  4.3.1. Key market trends, growth factors, and opportunities
  4.3.2. Market size and forecast
  4.3.3. Market analysis, by country

CHAPTER 5: EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY RETAILERS

5.1. Overview
  5.1.1. Market size and forecast
5.2. Brand outlets
  5.2.1. Key market trends, growth factors, and opportunities
  5.2.2. Market size and forecast
  5.2.3. Market analysis, by country
5.3. Independent stores
  5.3.1. Key market trends, growth factors, and opportunities
  5.3.2. Market size and forecast
  5.3.3. Market analysis, by country

CHAPTER 6: EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY COUNTRY

6.1. Overview
  6.1.1. Market size and forecast, by country
6.2. Germany
  6.2.1. Market size and forecast, by product type
  6.2.2. Market size and forecast, by retailers
6.3. France
  6.3.1. Market size and forecast, by product type
  6.3.2. Market size and forecast, by retailers
6.4. UK
  6.4.1. Market size and forecast, by product type
  6.4.2. Market size and forecast, by retailers
6.5. Italy
  6.5.1. Market size and forecast, by product type
  6.5.2. Market size and forecast, by retailers
6.6. Spain
  6.6.1. Market size and forecast, by product type
  6.6.2. Market size and forecast, by retailers
6.7. Rest of Europe
  6.7.1. Market size and forecast, by product type
  6.7.2. Market size and forecast, by retailers

CHAPTER 7: COMPANY PROFILES

7.1. ADIDAS AG (ADIDAS)
  7.1.1. Company overview
  7.1.2. Company snapshot
  7.1.3. Operating business segments
  7.1.4. Product portfolio
  7.1.5. Business performance
  7.1.6. Key strategic moves and developments
7.2. AMER SPORTS CORPORATION
  7.2.1. Company overview
  7.2.2. Company snapshot
  7.2.3. Operating business segments
  7.2.4. Product portfolio
  7.2.5. Business performance
  7.2.6. Key strategic moves and developments
7.3. ASICS CORPORATION
  7.3.1. Company overview
  7.3.2. Company snapshot
  7.3.3. Operating business segments
  7.3.4. Product portfolio
  7.3.5. Business performance
  7.3.6. Key strategic moves and developments
7.4. FILA KOREA LTD.
  7.4.1. Company overview
  7.4.2. Company snapshot
  7.4.3. Product portfolio
  7.4.4. Business performance
7.5. NEW BALANCE
  7.5.1. Company overview
  7.5.2. Company snapshot
  7.5.3. Product portfolio
  7.5.4. Key strategic moves and developments
7.6. NIKE, INC.
  7.6.1. Company overview
  7.6.2. Company snapshot
  7.6.3. Operating business segments
  7.6.4. Product portfolio
  7.6.5. Business performance
  7.6.6. Key strategic moves and developments
7.7. PUMA SE (KERING)
  7.7.1. Company overview
  7.7.2. Company snapshot
  7.7.3. Operating business segments
  7.7.4. Product portfolio
  7.7.5. Business performance
  7.7.6. Key strategic moves and developments
7.8. SPORTS DIRECT INTERNATIONAL PLC.
  7.8.1. Company overview
  7.8.2. Company snapshot
  7.8.3. Operating business segments
  7.8.4. Product portfolio
  7.8.5. Business performance
7.9. UNDER ARMOUR, INC.
  7.9.1. Company overview
  7.9.2. Company snapshot
  7.9.3. Operating business segments
  7.9.4. Product portfolio
  7.9.5. Business performance
7.10. VF CORPORATION (VFC)
  7.10.1. Company overview
  7.10.2. Company snapshot
  7.10.3. Operating business segments
  7.10.4. Product portfolio
  7.10.5. Business performance
  7.10.6. Key strategic moves and developments

LIST OF TABLES

TABLE 01. LIST OF SPORTS EQUIPMENT & APPAREL BRANDS (TOP 100) IN EUROPE
TABLE 02. EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 03. SPORTS EQUIPMENT IN EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY COUNTRY, 2017–2025 ($MILLION)
TABLE 04. SPORTS APPAREL AND FOOTWEAR IN EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY COUNTRY, 2017–2025 ($MILLION)
TABLE 05. EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY RETAILERS, 2017–2025 ($MILLION)
TABLE 06. BRAND OUTLETS IN EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY COUNTRY, 2017–2025 ($MILLION)
TABLE 07. INDEPENDENT STORES IN EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY COUNTRY, 2017–2025 ($MILLION)
TABLE 08. EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY COUNTRY, 2017–2025 ($MILLION)
TABLE 09. GERMANY SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 10. GERMANY SPORTS EQUIPMENT AND APPAREL MARKET, BY RETAILERS, 2017–2025 ($MILLION)
TABLE 11. FRANCE SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 12. FRANCE SPORTS EQUIPMENT AND APPAREL MARKET, BY RETAILERS, 2017–2025 ($MILLION)
TABLE 13. UK SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 14. UK SPORTS EQUIPMENT AND APPAREL MARKET, BY RETAILERS, 2017–2025 ($MILLION)
TABLE 15. ITALY SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 16. ITALY SPORTS EQUIPMENT AND APPAREL MARKET, BY RETAILERS, 2017–2025 ($MILLION)
TABLE 17. SPAIN SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 18. SPAIN SPORTS EQUIPMENT AND APPAREL MARKET, BY RETAILERS, 2017–2025 ($MILLION)
TABLE 19. REST OF EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2017–2025 ($MILLION)
TABLE 20. REST OF EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY RETAILERS, 2017–2025 ($MILLION)
TABLE 21. ADIDAS: COMPANY SNAPSHOT
TABLE 22. ADIDAS: OPERATING SEGMENTS
TABLE 23. ADIDAS: PRODUCT PORTFOLIO
TABLE 24. AMER SPORTS CORPORATION: COMPANY SNAPSHOT
TABLE 25. BOSTON SCIENTIFIC: OPERATING SEGMENTS
TABLE 26. AMER SPORTS CORPORATION: PRODUCT PORTFOLIO
TABLE 27. ASICS CORPORATION: COMPANY SNAPSHOT
TABLE 28. ASICS CORPORATION: OPERATING SEGMENTS
TABLE 29. ASICS CORPORATION: PRODUCT PORTFOLIO
TABLE 30. FILA KOREA LTD.: COMPANY SNAPSHOT
TABLE 31. FILA KOREA LTD.: PRODUCT PORTFOLIO
TABLE 32. NEW BALANCE: COMPANY SNAPSHOT
TABLE 33. NEW BALANCE: PRODUCT PORTFOLIO
TABLE 34. NIKE, INC.: COMPANY SNAPSHOT
TABLE 35. NIKE, INC.: OPERATING SEGMENTS
TABLE 36. NIKE, INC.: PRODUCT PORTFOLIO
TABLE 37. PUMA: COMPANY SNAPSHOT
TABLE 38. PUMA: OPERATING SEGMENTS
TABLE 39. PUMA: PRODUCT PORTFOLIO
TABLE 40. SPORTS DIRECT INTERNATIONAL PLC: COMPANY SNAPSHOT
TABLE 41. SPORTS DIRECT INTERNATIONAL PLC: OPERATING SEGMENTS
TABLE 42. SPORTS DIRECT INTERNATIONAL PLC: PRODUCT PORTFOLIO
TABLE 43. UNDER ARMOUR: COMPANY SNAPSHOT
TABLE 44. UNDER ARMOUR: PRODUCT PORTFOLIO
TABLE 45. VFC: COMPANY SNAPSHOT
TABLE 46. VFC: OPERATING SEGMENTS
TABLE 47. VFC: PRODUCT PORTFOLIO

LIST OF FIGURES

FIGURE 01. SNAPSHOT: EUROPE SPORTS EQUIPMENT AND APPAREL MARKET
FIGURE 02. EUROPE SPORTS EQUIPMENT AND APPAREL MARKET SEGMENTATION
FIGURE 03. TOP INVESTMENT POCKETS, 2017–2025
FIGURE 04. TOP WINNING STRATEGIES, BY YEAR, 2016–2019*
FIGURE 05. TOP WINNING STRATEGIES, BY DEVELOPMENT, 2016–2019* (%)
FIGURE 06. TOP WINNING STRATEGIES, BY COMPANY, 2016–2019*
FIGURE 07. MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 08. HIGH BARGAINING POWER OF BUYERS
FIGURE 09. MODERATE THREAT OF NEW ENTRANTS
FIGURE 10. LOW THREAT OF SUBSTITUTION
FIGURE 11. HIGH INTENSITY OF COMPETITIVE RIVALRY
FIGURE 12. EUROPE SPORTS EQUIPMENT AND APPAREL MARKET: DRIVERS, RESTRAINTS, AND OPPORTUNITIES
FIGURE 13. MARKET PLAYER POSITIONING, 2017
FIGURE 14. EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY PRODUCT TYPE, 2017 (%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF SPORTS EQUIPMENT IN EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY COUNTRY, 2017 & 2025 (%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS OF SPORTS APPAREL AND FOOTWEAR IN EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY COUNTRY, 2017 & 2025 (%)
FIGURE 17. EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY RETAILERS, 2017 (%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF BRAND OUTLETS IN EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY COUNTRY, 2017 & 2025 (%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF INDEPENDENT STORES IN EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY COUNTRY, 2017 & 2025 (%)
FIGURE 20. EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, BY COUNTRY, 2017 (%)
FIGURE 21. GERMANY SPORTS EQUIPMENT AND APPAREL MARKET, 2017–2025 ($MILLION)
FIGURE 22. FRANCE SPORTS EQUIPMENT AND APPAREL MARKET, 2017–2025 ($MILLION)
FIGURE 23. UK SPORTS EQUIPMENT AND APPAREL MARKET, 2017–2025 ($MILLION)
FIGURE 24. ITALY SPORTS EQUIPMENT AND APPAREL MARKET, 2017–2025 ($MILLION)
FIGURE 25. SPAIN SPORTS EQUIPMENT AND APPAREL MARKET, 2017–2025 ($MILLION)
FIGURE 26. REST OF EUROPE SPORTS EQUIPMENT AND APPAREL MARKET, 2017–2025 ($MILLION)
FIGURE 27. ADIDAS: NET SALES, 2016–2018 ($MILLION)
FIGURE 28. ADIDAS: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 29. ADIDAS: REVENUE SHARE BY PRODUCT CATEGORY, 2018 (%)
FIGURE 30. ADIDAS: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 31. AMER SPORTS CORPORATION: NET SALES, 2016–2018 ($MILLION)
FIGURE 32. AMER SPORTS CORPORATION: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 33. AMER SPORTS CORPORATION: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 34. ASICS CORPORATION: NET SALES, 2015–2017 ($MILLION)
FIGURE 35. ASICS CORPORATION: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 36. ASICS CORPORATION: REVENUE SHARE BY REGION, 2017 (%)
FIGURE 37. FILA KOREA LTD.: NET SALES, 2015–2017 ($MILLION)
FIGURE 38. NIKE, INC.: NET SALES, 2016–2018 ($MILLION)
FIGURE 39. NIKE, INC.: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 40. NIKE, INC.: REVENUE SHARE BY PRODUCT CATEGORY, 2018 (%)
FIGURE 41. PUMA: NET SALES, 2016–2018 ($MILLION)
FIGURE 42. PUMA: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 43. PUMA: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 44. SPORTS DIRECT INTERNATIONAL PLC: NET SALES, 2016–2018 ($MILLION)
FIGURE 45. SPORTS DIRECT INTERNATIONAL PLC: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 46. SPORTS DIRECT INTERNATIONAL PLC: REVENUE SHARE BY REGION, 2018 (%)
FIGURE 47. UNDER ARMOUR: NET SALES, 2016–2018 ($MILLION)
FIGURE 48. UNDER ARMOUR: REVENUE SHARE BY SEGMENT, 2018 (%)
FIGURE 49. VFC: NET SALES, 2015–2017 ($MILLION)
FIGURE 50. VFC: REVENUE SHARE BY SEGMENT, 2017 (%)
FIGURE 51. VFC: REVENUE SHARE BY REGION, 2017 (%)


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