Incontinence in Austria

March 2016 | 25 pages | ID: I0D3786D449EN
Euromonitor International Ltd

Abstracts

Strong growth in incontinence continued in 2015 as consumer awareness and acceptance of incontinence products continued to improve and consumers switched from sanitary protection to actual incontinence products. Additionally, the availability of incontinence products, both light and strong, through major distribution channels such as supermarkets and hypermarkets continued to improve with more prominent shelf space and a larger choice on offer.

Euromonitor International's Incontinence in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Incontinence market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Reimbursement/prescription Incontinence
  Table 1 Reimbursement/Prescription Incontinence Value Sales: 2015
Category Data
  Table 2 Retail Sales of Incontinence by Category: Value 2010-2015
  Table 3 Retail Sales of Incontinence by Category: % Value Growth 2010-2015
  Table 4 NBO Company Shares of Retail Incontinence: % Value 2011-2015
  Table 5 LBN Brand Shares of Retail Incontinence: % Value 2012-2015
  Table 6 Forecast Retail Sales of Incontinence by Category: Value 2015-2020
  Table 7 Forecast Retail Sales of Incontinence by Category: % Value Growth 2015-2020
Procter & Gamble Austria GmbH in Tissue and Hygiene (austria)
Strategic Direction
Key Facts
  Summary 1 Procter & Gamble Austria GmbH: Key Facts
Competitive Positioning
  Summary 2 Procter & Gamble Austria GmbH: Competitive Position 2015
SCA Hygiene Products GmbH in Tissue and Hygiene (austria)
Strategic Direction
Key Facts
  Summary 3 SCA Hygiene Products GmbH: Key Facts
Competitive Positioning
  Summary 4 SCA Hygiene Products GmbH: Competitive Position 2015
Executive Summary
Saturation Limits Growth in Tissue and Hygiene in 2015
Changing Demographics Have Impact
Multinationals Under Pressure From Private Label
Supermarkets Is the Major Distribution Channel Due To Its High Number of Outlets
Limited Growth Opportunities for Tissue and Hygiene
Key Trends and Developments
Already at A High Level, Private Label Still Has Plenty of Potential for Growth
Ecological Awareness With Little Impact on Consumer Patterns
Demographics Remain A Major Factor in Tissue and Hygiene
Market Indicators
  Table 8 Birth Rates 2010-2015
  Table 9 Infant Population 2010-2015
  Table 10 Female Population by Age 2010-2015
  Table 11 Total Population by Age 2010-2015
  Table 12 Households 2010-2015
  Table 13 Forecast Infant Population 2015-2020
  Table 14 Forecast Female Population by Age 2015-2020
  Table 15 Forecast Total Population by Age 2015-2020
  Table 16 Forecast Households 2015-2020
Market Data
  Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2010-2015
  Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2010-2015
  Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2011-2015
  Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2012-2015
  Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2010-2015
  Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2010-2015
  Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2015
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2015-2020
  Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 5 Research Sources