Digital Advertising Top 5 Emerging Markets Industry Guide 2015-2024
Digital Advertising Top 5 Emerging Markets Industry Guide 2015-2024
SUMMARY
The Emerging 5 Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.
Essential resource for top-line data and analysis covering the emerging five digital advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.
KEY HIGHLIGHTS
SUMMARY
The Emerging 5 Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.
Essential resource for top-line data and analysis covering the emerging five digital advertising industry. Includes industry size and segmentation data, textual and graphical analysis of industry growth trends and leading companies.
KEY HIGHLIGHTS
- These countries contributed $43,381.1 million to the global digital advertising industry in 2019, with a compound annual growth rate (CAGR) of 16% between 2007 and 2011. The top 5 emerging countries are expected to reach a value of $74,539.3 million in 2024, with a CAGR of 11.4% over the 2019-24 period.
- Within the digital advertising industry, China is the leading country among the top 5 emerging nations, with market revenues of $37,103.5 million in 2019. This was followed by Mexico and Brazil with a value of $2,019.0 and $1,995.8 million, respectively.
- China is expected to lead the digital advertising industry in the top five emerging nations, with a value of $63,579.7 million in 2024, followed by Brazil and Mexico with expected values of $3,683.1 and $3,572.0 million, respectively.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the emerging five digital advertising industry
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the emerging five digital advertising industry
- Leading company profiles reveal details of key digital advertising industry players’ emerging five operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the emerging five digital advertising industry with five year forecasts by both value and volume
- Compares data from Brazil, China, India, Mexico and South Africa, alongside individual chapters on each country
- What was the size of the emerging five digital advertising industry by value in 2019?
- What will be the size of the emerging five digital advertising industry in 2024?
- What factors are affecting the strength of competition in the emerging five digital advertising industry?
- How has the industry performed over the last five years?
- What are the main segments that make up the emerging five digital advertising industry?
1 INTRODUCTION
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 TOP 5 EMERGING COUNTRIES DIGITAL ADVERTISING
2.1. Industry Outlook
3 DIGITAL ADVERTISING IN SOUTH AFRICA
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
3.6. Macroeconomic Indicators
4 DIGITAL ADVERTISING IN BRAZIL
4.1. Market Overview
4.2. Market Data
4.3. Market Segmentation
4.4. Market outlook
4.5. Five forces analysis
4.6. Macroeconomic Indicators
5 DIGITAL ADVERTISING IN CHINA
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
5.6. Macroeconomic Indicators
6 DIGITAL ADVERTISING IN INDIA
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
6.6. Macroeconomic Indicators
7 DIGITAL ADVERTISING IN MEXICO
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
7.6. Macroeconomic Indicators
8 COMPANY PROFILES
8.1. Alphabet Inc
8.2. Facebook Inc.
8.3. Amazon.com, Inc.
8.4. Microsoft Corporation
8.5. Globo Comunicacao e Participacoes S.A.
8.6. Alibaba Group Holding Limited
8.7. Baidu, Inc.
8.8. Beijing ByteDance Technology Co Ltd
8.9. Tencent Holdings Limited
8.10. Mercado Latino Inc
9 APPENDIX
9.1. Methodology
9.2. About MarketLine
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 TOP 5 EMERGING COUNTRIES DIGITAL ADVERTISING
2.1. Industry Outlook
3 DIGITAL ADVERTISING IN SOUTH AFRICA
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
3.6. Macroeconomic Indicators
4 DIGITAL ADVERTISING IN BRAZIL
4.1. Market Overview
4.2. Market Data
4.3. Market Segmentation
4.4. Market outlook
4.5. Five forces analysis
4.6. Macroeconomic Indicators
5 DIGITAL ADVERTISING IN CHINA
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
5.6. Macroeconomic Indicators
6 DIGITAL ADVERTISING IN INDIA
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
6.6. Macroeconomic Indicators
7 DIGITAL ADVERTISING IN MEXICO
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
7.6. Macroeconomic Indicators
8 COMPANY PROFILES
8.1. Alphabet Inc
8.2. Facebook Inc.
8.3. Amazon.com, Inc.
8.4. Microsoft Corporation
8.5. Globo Comunicacao e Participacoes S.A.
8.6. Alibaba Group Holding Limited
8.7. Baidu, Inc.
8.8. Beijing ByteDance Technology Co Ltd
8.9. Tencent Holdings Limited
8.10. Mercado Latino Inc
9 APPENDIX
9.1. Methodology
9.2. About MarketLine
LIST OF TABLES
Table 1: Top 5 emerging countries digital advertising industry, revenue ($m), 2015-24
Table 2: Top 5 emerging countries digital advertising industry, revenue ($m), 2015-19
Table 3: Top 5 emerging countries digital advertising industry forecast, revenue ($m), 2019-24
Table 4: South Africa digital advertising market value: $ million, 2015-19
Table 5: South Africa digital advertising market category segmentation: $ million, 2019
Table 6: South Africa digital advertising market geography segmentation: $ million, 2019
Table 7: South Africa digital advertising market value forecast: $ million, 2019-24
Table 8: South Africa size of population (million), 2015-19
Table 9: South Africa gdp (constant 2005 prices, $ billion), 2015-19
Table 10: South Africa gdp (current prices, $ billion), 2015-19
Table 11: South Africa inflation, 2015-19
Table 12: South Africa consumer price index (absolute), 2015-19
Table 13: South Africa exchange rate, 2015-19
Table 14: Brazil digital advertising market value: $ million, 2015-19
Table 15: Brazil digital advertising market category segmentation: $ million, 2019
Table 16: Brazil digital advertising market geography segmentation: $ million, 2019
Table 17: Brazil digital advertising market value forecast: $ million, 2019-24
Table 18: Brazil size of population (million), 2015-19
Table 19: Brazil gdp (constant 2005 prices, $ billion), 2015-19
Table 20: Brazil gdp (current prices, $ billion), 2015-19
Table 21: Brazil inflation, 2015-19
Table 22: Brazil consumer price index (absolute), 2015-19
Table 23: Brazil exchange rate, 2015-19
Table 24: China digital advertising market value: $ million, 2015-19
Table 25: China digital advertising market category segmentation: $ million, 2019
Table 26: China digital advertising market geography segmentation: $ million, 2019
Table 27: China digital advertising market value forecast: $ million, 2019-24
Table 28: China size of population (million), 2015-19
Table 29: China gdp (constant 2005 prices, $ billion), 2015-19
Table 30: China gdp (current prices, $ billion), 2015-19
Table 31: China inflation, 2015-19
Table 32: China consumer price index (absolute), 2015-19
Table 33: China exchange rate, 2015-19
Table 34: India digital advertising market value: $ million, 2015-19
Table 35: India digital advertising market category segmentation: $ million, 2019
Table 36: India digital advertising market geography segmentation: $ million, 2019
Table 37: India digital advertising market value forecast: $ million, 2019-24
Table 38: India size of population (million), 2015-19
Table 39: India gdp (constant 2005 prices, $ billion), 2015-19
Table 40: India gdp (current prices, $ billion), 2015-19
Table 41: India inflation, 2015-19
Table 42: India consumer price index (absolute), 2015-19
Table 43: India exchange rate, 2015-19
Table 44: Mexico digital advertising market value: $ million, 2015-19
Table 45: Mexico digital advertising market category segmentation: $ million, 2019
Table 46: Mexico digital advertising market geography segmentation: $ million, 2019
Table 47: Mexico digital advertising market value forecast: $ million, 2019-24
Table 48: Mexico size of population (million), 2015-19
Table 49: Mexico gdp (constant 2005 prices, $ billion), 2015-19
Table 50: Mexico gdp (current prices, $ billion), 2015-19
Table 51: Mexico inflation, 2015-19
Table 52: Mexico consumer price index (absolute), 2015-19
Table 53: Mexico exchange rate, 2015-19
Table 54: Alphabet Inc: key facts
Table 55: Alphabet Inc: Annual Financial Ratios
Table 56: Alphabet Inc: Key Employees
Table 57: Facebook Inc.: key facts
Table 58: Facebook Inc.: Annual Financial Ratios
Table 59: Facebook Inc.: Key Employees
Table 1: Top 5 emerging countries digital advertising industry, revenue ($m), 2015-24
Table 2: Top 5 emerging countries digital advertising industry, revenue ($m), 2015-19
Table 3: Top 5 emerging countries digital advertising industry forecast, revenue ($m), 2019-24
Table 4: South Africa digital advertising market value: $ million, 2015-19
Table 5: South Africa digital advertising market category segmentation: $ million, 2019
Table 6: South Africa digital advertising market geography segmentation: $ million, 2019
Table 7: South Africa digital advertising market value forecast: $ million, 2019-24
Table 8: South Africa size of population (million), 2015-19
Table 9: South Africa gdp (constant 2005 prices, $ billion), 2015-19
Table 10: South Africa gdp (current prices, $ billion), 2015-19
Table 11: South Africa inflation, 2015-19
Table 12: South Africa consumer price index (absolute), 2015-19
Table 13: South Africa exchange rate, 2015-19
Table 14: Brazil digital advertising market value: $ million, 2015-19
Table 15: Brazil digital advertising market category segmentation: $ million, 2019
Table 16: Brazil digital advertising market geography segmentation: $ million, 2019
Table 17: Brazil digital advertising market value forecast: $ million, 2019-24
Table 18: Brazil size of population (million), 2015-19
Table 19: Brazil gdp (constant 2005 prices, $ billion), 2015-19
Table 20: Brazil gdp (current prices, $ billion), 2015-19
Table 21: Brazil inflation, 2015-19
Table 22: Brazil consumer price index (absolute), 2015-19
Table 23: Brazil exchange rate, 2015-19
Table 24: China digital advertising market value: $ million, 2015-19
Table 25: China digital advertising market category segmentation: $ million, 2019
Table 26: China digital advertising market geography segmentation: $ million, 2019
Table 27: China digital advertising market value forecast: $ million, 2019-24
Table 28: China size of population (million), 2015-19
Table 29: China gdp (constant 2005 prices, $ billion), 2015-19
Table 30: China gdp (current prices, $ billion), 2015-19
Table 31: China inflation, 2015-19
Table 32: China consumer price index (absolute), 2015-19
Table 33: China exchange rate, 2015-19
Table 34: India digital advertising market value: $ million, 2015-19
Table 35: India digital advertising market category segmentation: $ million, 2019
Table 36: India digital advertising market geography segmentation: $ million, 2019
Table 37: India digital advertising market value forecast: $ million, 2019-24
Table 38: India size of population (million), 2015-19
Table 39: India gdp (constant 2005 prices, $ billion), 2015-19
Table 40: India gdp (current prices, $ billion), 2015-19
Table 41: India inflation, 2015-19
Table 42: India consumer price index (absolute), 2015-19
Table 43: India exchange rate, 2015-19
Table 44: Mexico digital advertising market value: $ million, 2015-19
Table 45: Mexico digital advertising market category segmentation: $ million, 2019
Table 46: Mexico digital advertising market geography segmentation: $ million, 2019
Table 47: Mexico digital advertising market value forecast: $ million, 2019-24
Table 48: Mexico size of population (million), 2015-19
Table 49: Mexico gdp (constant 2005 prices, $ billion), 2015-19
Table 50: Mexico gdp (current prices, $ billion), 2015-19
Table 51: Mexico inflation, 2015-19
Table 52: Mexico consumer price index (absolute), 2015-19
Table 53: Mexico exchange rate, 2015-19
Table 54: Alphabet Inc: key facts
Table 55: Alphabet Inc: Annual Financial Ratios
Table 56: Alphabet Inc: Key Employees
Table 57: Facebook Inc.: key facts
Table 58: Facebook Inc.: Annual Financial Ratios
Table 59: Facebook Inc.: Key Employees
LIST OF FIGURES
Figure 1: Top 5 emerging countries digital advertising industry, revenue ($m), 2015-24
Figure 2: Top 5 emerging countries digital advertising industry, revenue ($m), 2015-19
Figure 3: Top 5 emerging countries digital advertising industry forecast, revenue ($m), 2019-24
Figure 4: South Africa digital advertising market value: $ million, 2015-19
Figure 5: South Africa digital advertising market category segmentation: % share, by value, 2019
Figure 6: South Africa digital advertising market geography segmentation: % share, by value, 2019
Figure 7: South Africa digital advertising market value forecast: $ million, 2019-24
Figure 8: Forces driving competition in the digital advertising market in South Africa, 2019
Figure 9: Drivers of buyer power in the digital advertising market in South Africa, 2019
Figure 10: Drivers of supplier power in the digital advertising market in South Africa, 2019
Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in South Africa, 2019
Figure 12: Factors influencing the threat of substitutes in the digital advertising market in South Africa, 2019
Figure 13: Drivers of degree of rivalry in the digital advertising market in South Africa, 2019
Figure 14: Brazil digital advertising market value: $ million, 2015-19
Figure 15: Brazil digital advertising market category segmentation: % share, by value, 2019
Figure 16: Brazil digital advertising market geography segmentation: % share, by value, 2019
Figure 17: Brazil digital advertising market value forecast: $ million, 2019-24
Figure 18: Forces driving competition in the digital advertising market in Brazil, 2019
Figure 19: Drivers of buyer power in the digital advertising market in Brazil, 2019
Figure 20: Drivers of supplier power in the digital advertising market in Brazil, 2019
Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2019
Figure 22: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2019
Figure 23: Drivers of degree of rivalry in the digital advertising market in Brazil, 2019
Figure 24: China digital advertising market value: $ million, 2015-19
Figure 25: China digital advertising market category segmentation: % share, by value, 2019
Figure 26: China digital advertising market geography segmentation: % share, by value, 2019
Figure 27: China digital advertising market value forecast: $ million, 2019-24
Figure 28: Forces driving competition in the digital advertising market in China, 2019
Figure 29: Drivers of buyer power in the digital advertising market in China, 2019
Figure 30: Drivers of supplier power in the digital advertising market in China, 2019
Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in China, 2019
Figure 32: Factors influencing the threat of substitutes in the digital advertising market in China, 2019
Figure 33: Drivers of degree of rivalry in the digital advertising market in China, 2019
Figure 34: India digital advertising market value: $ million, 2015-19
Figure 35: India digital advertising market category segmentation: % share, by value, 2019
Figure 36: India digital advertising market geography segmentation: % share, by value, 2019
Figure 37: India digital advertising market value forecast: $ million, 2019-24
Figure 38: Forces driving competition in the digital advertising market in India, 2019
Figure 39: Drivers of buyer power in the digital advertising market in India, 2019
Figure 40: Drivers of supplier power in the digital advertising market in India, 2019
Figure 41: Factors influencing the likelihood of new entrants in the digital advertising market in India, 2019
Figure 42: Factors influencing the threat of substitutes in the digital advertising market in India, 2019
Figure 43: Drivers of degree of rivalry in the digital advertising market in India, 2019
Figure 44: Mexico digital advertising market value: $ million, 2015-19
Figure 45: Mexico digital advertising market category segmentation: % share, by value, 2019
Figure 46: Mexico digital advertising market geography segmentation: % share, by value, 2019
Figure 47: Mexico digital advertising market value forecast: $ million, 2019-24
Figure 48: Forces driving competition in the digital advertising market in Mexico, 2019
Figure 49: Drivers of buyer power in the digital advertising market in Mexico, 2019
Figure 50: Drivers of supplier power in the digital advertising market in Mexico, 2019
Figure 51: Factors influencing the likelihood of new entrants in the digital advertising market in Mexico, 2019
Figure 52: Factors influencing the threat of substitutes in the digital advertising market in Mexico, 2019
Figure 53: Drivers of degree of rivalry in the digital advertising market in Mexico, 2019
COMPANIES MENTIONED
Alphabet Inc
Facebook Inc.
Amazon.com, Inc.
Microsoft Corporation
Globo Comunicacao e Participacoes S.A.
Alibaba Group Holding Limited
Baidu, Inc.
Beijing ByteDance Technology Co Ltd
Tencent Holdings Limited
Mercado Latino Inc
Figure 1: Top 5 emerging countries digital advertising industry, revenue ($m), 2015-24
Figure 2: Top 5 emerging countries digital advertising industry, revenue ($m), 2015-19
Figure 3: Top 5 emerging countries digital advertising industry forecast, revenue ($m), 2019-24
Figure 4: South Africa digital advertising market value: $ million, 2015-19
Figure 5: South Africa digital advertising market category segmentation: % share, by value, 2019
Figure 6: South Africa digital advertising market geography segmentation: % share, by value, 2019
Figure 7: South Africa digital advertising market value forecast: $ million, 2019-24
Figure 8: Forces driving competition in the digital advertising market in South Africa, 2019
Figure 9: Drivers of buyer power in the digital advertising market in South Africa, 2019
Figure 10: Drivers of supplier power in the digital advertising market in South Africa, 2019
Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in South Africa, 2019
Figure 12: Factors influencing the threat of substitutes in the digital advertising market in South Africa, 2019
Figure 13: Drivers of degree of rivalry in the digital advertising market in South Africa, 2019
Figure 14: Brazil digital advertising market value: $ million, 2015-19
Figure 15: Brazil digital advertising market category segmentation: % share, by value, 2019
Figure 16: Brazil digital advertising market geography segmentation: % share, by value, 2019
Figure 17: Brazil digital advertising market value forecast: $ million, 2019-24
Figure 18: Forces driving competition in the digital advertising market in Brazil, 2019
Figure 19: Drivers of buyer power in the digital advertising market in Brazil, 2019
Figure 20: Drivers of supplier power in the digital advertising market in Brazil, 2019
Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2019
Figure 22: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2019
Figure 23: Drivers of degree of rivalry in the digital advertising market in Brazil, 2019
Figure 24: China digital advertising market value: $ million, 2015-19
Figure 25: China digital advertising market category segmentation: % share, by value, 2019
Figure 26: China digital advertising market geography segmentation: % share, by value, 2019
Figure 27: China digital advertising market value forecast: $ million, 2019-24
Figure 28: Forces driving competition in the digital advertising market in China, 2019
Figure 29: Drivers of buyer power in the digital advertising market in China, 2019
Figure 30: Drivers of supplier power in the digital advertising market in China, 2019
Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in China, 2019
Figure 32: Factors influencing the threat of substitutes in the digital advertising market in China, 2019
Figure 33: Drivers of degree of rivalry in the digital advertising market in China, 2019
Figure 34: India digital advertising market value: $ million, 2015-19
Figure 35: India digital advertising market category segmentation: % share, by value, 2019
Figure 36: India digital advertising market geography segmentation: % share, by value, 2019
Figure 37: India digital advertising market value forecast: $ million, 2019-24
Figure 38: Forces driving competition in the digital advertising market in India, 2019
Figure 39: Drivers of buyer power in the digital advertising market in India, 2019
Figure 40: Drivers of supplier power in the digital advertising market in India, 2019
Figure 41: Factors influencing the likelihood of new entrants in the digital advertising market in India, 2019
Figure 42: Factors influencing the threat of substitutes in the digital advertising market in India, 2019
Figure 43: Drivers of degree of rivalry in the digital advertising market in India, 2019
Figure 44: Mexico digital advertising market value: $ million, 2015-19
Figure 45: Mexico digital advertising market category segmentation: % share, by value, 2019
Figure 46: Mexico digital advertising market geography segmentation: % share, by value, 2019
Figure 47: Mexico digital advertising market value forecast: $ million, 2019-24
Figure 48: Forces driving competition in the digital advertising market in Mexico, 2019
Figure 49: Drivers of buyer power in the digital advertising market in Mexico, 2019
Figure 50: Drivers of supplier power in the digital advertising market in Mexico, 2019
Figure 51: Factors influencing the likelihood of new entrants in the digital advertising market in Mexico, 2019
Figure 52: Factors influencing the threat of substitutes in the digital advertising market in Mexico, 2019
Figure 53: Drivers of degree of rivalry in the digital advertising market in Mexico, 2019
COMPANIES MENTIONED
Alphabet Inc
Facebook Inc.
Amazon.com, Inc.
Microsoft Corporation
Globo Comunicacao e Participacoes S.A.
Alibaba Group Holding Limited
Baidu, Inc.
Beijing ByteDance Technology Co Ltd
Tencent Holdings Limited
Mercado Latino Inc