Digital Advertising in Turkey

April 2020 | 46 pages | ID: D95F91CD459EN
MarketLine

Abstracts

Digital Advertising in Turkey

SUMMARY

Digital Advertising in Turkey industry profile provides top%li%line qualitative and quantitative summary information including: market size (value 2015%li%19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.
• The Turkish Digital advertising market had total revenues of $479.9m in 2019, representing a compound annual growth rate (CAGR) of 13.5% between 2015 and 2019.
• The Mobile segment was the market's most lucrative in 2019, with total revenues of $289.2m, equivalent to 60.3% of the market's overall value.
• Economic growth can have a significant impact on the digital advertising market. Strong growth can increase consumer confidence which encourages companies to engage in more marketing activities leading to increased digital ad spending. Over the past decade the Turkish economy has performed well reporting healthy rate of growth in subsequent years.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Turkey
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Turkey
• Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Turkey digital advertising market with five year forecasts

REASONS TO BUY

• What was the size of the Turkey digital advertising market by value in 2019?
• What will be the size of the Turkey digital advertising market in 2024?
• What factors are affecting the strength of competition in the Turkey digital advertising market?
• How has the market performed over the last five years?
• What are the main segments that make up Turkey's digital advertising market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?

8 COMPANY PROFILES

8.1. Alphabet Inc
8.2. Facebook Inc.
8.3. Yandex NV
8.4. Amazon.com, Inc.

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Turkey digital advertising market value: $ million, 2015-19
Table 2: Turkey digital advertising market category segmentation: $ million, 2019
Table 3: Turkey digital advertising market geography segmentation: $ million, 2019
Table 4: Turkey digital advertising market value forecast: $ million, 2019-24
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Facebook Inc.: key facts
Table 9: Facebook Inc.: Annual Financial Ratios
Table 10: Facebook Inc.: Key Employees
Table 11: Facebook Inc.: Key Employees Continued
Table 12: Yandex NV: key facts
Table 13: Yandex NV: Annual Financial Ratios
Table 14: Yandex NV: Key Employees
Table 15: Amazon.com, Inc.: key facts
Table 16: Amazon.com, Inc.: Annual Financial Ratios
Table 17: Amazon.com, Inc.: Key Employees
Table 18: Turkey size of population (million), 2015-19
Table 19: Turkey gdp (constant 2005 prices, $ billion), 2015-19
Table 20: Turkey gdp (current prices, $ billion), 2015-19
Table 21: Turkey inflation, 2015-19
Table 22: Turkey consumer price index (absolute), 2015-19
Table 23: Turkey exchange rate, 2015-19

List Of Figures

LIST OF FIGURES

Figure 1: Turkey digital advertising market value: $ million, 2015-19
Figure 2: Turkey digital advertising market category segmentation: % share, by value, 2019
Figure 3: Turkey digital advertising market geography segmentation: % share, by value, 2019
Figure 4: Turkey digital advertising market value forecast: $ million, 2019-24
Figure 5: Forces driving competition in the digital advertising market in Turkey, 2019
Figure 6: Drivers of buyer power in the digital advertising market in Turkey, 2019
Figure 7: Drivers of supplier power in the digital advertising market in Turkey, 2019
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Turkey, 2019
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Turkey, 2019
Figure 10: Drivers of degree of rivalry in the digital advertising market in Turkey, 2019

COMPANIES MENTIONED

Alphabet Inc
Facebook Inc.
Yandex NV
Amazon.com, Inc.