Digital Advertising in North America

April 2020 | 48 pages | ID: D855D40C3DEEN
MarketLine

Abstracts

Digital Advertising in North America

SUMMARY

Digital Advertising in North America industry profile provides top%li%line qualitative and quantitative summary information including: market size (value 2015%li%19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.
• The North American Digital advertising market had total revenues of $123,391.2m in 2019, representing a compound annual growth rate (CAGR) of 18% between 2015 and 2019.
• The Mobile segment was the market's most lucrative in 2019, with total revenues of $82,542.2m, equivalent to 66.9% of the market's overall value.
• The US and Canada have established highly developed internet infrastructure and both have large populations engaged in the use of the internet, giving advertisers large opportunities on digital platforms. Increasing numbers of large popular online and mobile platforms including social media networks such as Facebook, Snapchat and TikTok, as well as online e%li%commerce websites including Amazon have created new opportunities for digital ads and contributed to the markets growing revenues as these applications gain popularity.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in North America
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in North America
• Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the North America digital advertising market with five year forecasts

REASONS TO BUY

• What was the size of the North America digital advertising market by value in 2019?
• What will be the size of the North America digital advertising market in 2024?
• What factors are affecting the strength of competition in the North America digital advertising market?
• How has the market performed over the last five years?
• What are the main segments that make up North America's digital advertising market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?

8 COMPANY PROFILES

8.1. Alphabet Inc
8.2. Facebook Inc.
8.3. Mercado Latino Inc
8.4. Amazon.com, Inc.
8.5. Microsoft Corporation

9 APPENDIX

9.1. Methodology
9.2. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: North America digital advertising market value: $ million, 2015-19
Table 2: North America digital advertising market category segmentation: $ million, 2019
Table 3: North America digital advertising market geography segmentation: $ million, 2019
Table 4: North America digital advertising market value forecast: $ million, 2019-24
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Facebook Inc.: key facts
Table 9: Facebook Inc.: Annual Financial Ratios
Table 10: Facebook Inc.: Key Employees
Table 11: Facebook Inc.: Key Employees Continued
Table 12: Mercado Latino Inc: key facts
Table 13: Mercado Latino Inc: Key Employees
Table 14: Amazon.com, Inc.: key facts
Table 15: Amazon.com, Inc.: Annual Financial Ratios
Table 16: Amazon.com, Inc.: Key Employees
Table 17: Microsoft Corporation: key facts
Table 18: Microsoft Corporation: Annual Financial Ratios
Table 19: Microsoft Corporation: Key Employees
Table 20: Microsoft Corporation: Key Employees Continued
Table 21: Microsoft Corporation: Key Employees Continued

List Of Figures

LIST OF FIGURES

Figure 1: North America digital advertising market value: $ million, 2015-19
Figure 2: North America digital advertising market category segmentation: % share, by value, 2019
Figure 3: North America digital advertising market geography segmentation: % share, by value, 2019
Figure 4: North America digital advertising market value forecast: $ million, 2019-24
Figure 5: Forces driving competition in the digital advertising market in North America, 2019
Figure 6: Drivers of buyer power in the digital advertising market in North America, 2019
Figure 7: Drivers of supplier power in the digital advertising market in North America, 2019
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in North America, 2019
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in North America, 2019
Figure 10: Drivers of degree of rivalry in the digital advertising market in North America, 2019

COMPANIES MENTIONED

Alphabet Inc
Facebook Inc.
Mercado Latino Inc
Amazon.com, Inc.
Microsoft Corporation