Digital Advertising in Italy
Digital Advertising in Italy
SUMMARY
Digital Advertising in Italy industry profile provides top%li%line qualitative and quantitative summary information including: market size (value 2015%li%19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
KEY HIGHLIGHTS
SUMMARY
Digital Advertising in Italy industry profile provides top%li%line qualitative and quantitative summary information including: market size (value 2015%li%19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
KEY HIGHLIGHTS
- The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.
- The Italian Digital advertising market had total revenues of $3,580.5m in 2019, representing a compound annual growth rate (CAGR) of 11.2% between 2015 and 2019.
- The Mobile segment was the market's most lucrative in 2019, with total revenues of $1,791.4m, equivalent to 50% of the market's overall value.
- In comparison to other European players, Italy has a smaller rate of internet penetration at 67%, internet speeds are slow, and much of the country is still without broadband. Also, many brands have been slow to translate their creative visions online.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Italy
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Italy
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Italy digital advertising market with five year forecasts
- What was the size of the Italy digital advertising market by value in 2019?
- What will be the size of the Italy digital advertising market in 2024?
- What factors are affecting the strength of competition in the Italy digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Italy's digital advertising market?
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
3 MARKET DATA
3.1. Market value
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
5 MARKET OUTLOOK
5.1. Market value forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
8 COMPANY PROFILES
8.1. Alphabet Inc
8.2. Facebook Inc.
8.3. Amazon.com, Inc.
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
3 MARKET DATA
3.1. Market value
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
5 MARKET OUTLOOK
5.1. Market value forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
8 COMPANY PROFILES
8.1. Alphabet Inc
8.2. Facebook Inc.
8.3. Amazon.com, Inc.
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: Italy digital advertising market value: $ million, 2015-19
Table 2: Italy digital advertising market category segmentation: $ million, 2019
Table 3: Italy digital advertising market geography segmentation: $ million, 2019
Table 4: Italy digital advertising market value forecast: $ million, 2019-24
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Facebook Inc.: key facts
Table 9: Facebook Inc.: Annual Financial Ratios
Table 10: Facebook Inc.: Key Employees
Table 11: Facebook Inc.: Key Employees Continued
Table 12: Amazon.com, Inc.: key facts
Table 13: Amazon.com, Inc.: Annual Financial Ratios
Table 14: Amazon.com, Inc.: Key Employees
Table 15: Italy size of population (million), 2015-19
Table 16: Italy gdp (constant 2005 prices, $ billion), 2015-19
Table 17: Italy gdp (current prices, $ billion), 2015-19
Table 18: Italy inflation, 2015-19
Table 19: Italy consumer price index (absolute), 2015-19
Table 20: Italy exchange rate, 2015-19
Table 1: Italy digital advertising market value: $ million, 2015-19
Table 2: Italy digital advertising market category segmentation: $ million, 2019
Table 3: Italy digital advertising market geography segmentation: $ million, 2019
Table 4: Italy digital advertising market value forecast: $ million, 2019-24
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Facebook Inc.: key facts
Table 9: Facebook Inc.: Annual Financial Ratios
Table 10: Facebook Inc.: Key Employees
Table 11: Facebook Inc.: Key Employees Continued
Table 12: Amazon.com, Inc.: key facts
Table 13: Amazon.com, Inc.: Annual Financial Ratios
Table 14: Amazon.com, Inc.: Key Employees
Table 15: Italy size of population (million), 2015-19
Table 16: Italy gdp (constant 2005 prices, $ billion), 2015-19
Table 17: Italy gdp (current prices, $ billion), 2015-19
Table 18: Italy inflation, 2015-19
Table 19: Italy consumer price index (absolute), 2015-19
Table 20: Italy exchange rate, 2015-19
LIST OF FIGURES
Figure 1: Italy digital advertising market value: $ million, 2015-19
Figure 2: Italy digital advertising market category segmentation: % share, by value, 2019
Figure 3: Italy digital advertising market geography segmentation: % share, by value, 2019
Figure 4: Italy digital advertising market value forecast: $ million, 2019-24
Figure 5: Forces driving competition in the digital advertising market in Italy, 2019
Figure 6: Drivers of buyer power in the digital advertising market in Italy, 2019
Figure 7: Drivers of supplier power in the digital advertising market in Italy, 2019
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Italy, 2019
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Italy, 2019
Figure 10: Drivers of degree of rivalry in the digital advertising market in Italy, 2019
COMPANIES MENTIONED
Alphabet Inc
Facebook Inc.
Amazon.com, Inc.
Figure 1: Italy digital advertising market value: $ million, 2015-19
Figure 2: Italy digital advertising market category segmentation: % share, by value, 2019
Figure 3: Italy digital advertising market geography segmentation: % share, by value, 2019
Figure 4: Italy digital advertising market value forecast: $ million, 2019-24
Figure 5: Forces driving competition in the digital advertising market in Italy, 2019
Figure 6: Drivers of buyer power in the digital advertising market in Italy, 2019
Figure 7: Drivers of supplier power in the digital advertising market in Italy, 2019
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Italy, 2019
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Italy, 2019
Figure 10: Drivers of degree of rivalry in the digital advertising market in Italy, 2019
COMPANIES MENTIONED
Alphabet Inc
Facebook Inc.
Amazon.com, Inc.