Digital Advertising in Brazil
Digital Advertising in Brazil
SUMMARY
Digital Advertising in Brazil industry profile provides top%li%line qualitative and quantitative summary information including: market size (value 2015%li%19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
KEY HIGHLIGHTS
SUMMARY
Digital Advertising in Brazil industry profile provides top%li%line qualitative and quantitative summary information including: market size (value 2015%li%19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
KEY HIGHLIGHTS
- The digital advertising market (other known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the mean of Internet.
- The Brazilian Digital advertising market had total revenues of $1,995.8m in 2019, representing a compound annual growth rate (CAGR) of 26.9% between 2015 and 2019.
- The Desktop segment was the market's most lucrative in 2019, with total revenues of $1,232.9m, equivalent to 61.8% of the market's overall value.
- Brazilians are avid smartphone users. A recent study by Pew Research Center revealed that 84 million adults in the country own a smartphone, which represents 54% of Brazilian adults.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Brazil
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Brazil
- Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Brazil digital advertising market with five year forecasts
- What was the size of the Brazil digital advertising market by value in 2019?
- What will be the size of the Brazil digital advertising market in 2024?
- What factors are affecting the strength of competition in the Brazil digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up Brazil's digital advertising market?
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
3 MARKET DATA
3.1. Market value
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
5 MARKET OUTLOOK
5.1. Market value forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
8 COMPANY PROFILES
8.1. Alphabet Inc
8.2. Facebook Inc.
8.3. Globo Comunicacao e Participacoes S.A.
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 MARKET OVERVIEW
2.1. Market definition
2.2. Market analysis
3 MARKET DATA
3.1. Market value
4 MARKET SEGMENTATION
4.1. Category segmentation
4.2. Geography segmentation
5 MARKET OUTLOOK
5.1. Market value forecast
6 FIVE FORCES ANALYSIS
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 COMPETITIVE LANDSCAPE
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
8 COMPANY PROFILES
8.1. Alphabet Inc
8.2. Facebook Inc.
8.3. Globo Comunicacao e Participacoes S.A.
9 MACROECONOMIC INDICATORS
9.1. Country data
10 APPENDIX
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES
Table 1: Brazil digital advertising market value: $ million, 2015-19
Table 2: Brazil digital advertising market category segmentation: $ million, 2019
Table 3: Brazil digital advertising market geography segmentation: $ million, 2019
Table 4: Brazil digital advertising market value forecast: $ million, 2019-24
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Facebook Inc.: key facts
Table 9: Facebook Inc.: Annual Financial Ratios
Table 10: Facebook Inc.: Key Employees
Table 11: Facebook Inc.: Key Employees Continued
Table 12: Globo Comunicacao e Participacoes S.A.: key facts
Table 13: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 14: Brazil size of population (million), 2015-19
Table 15: Brazil gdp (constant 2005 prices, $ billion), 2015-19
Table 16: Brazil gdp (current prices, $ billion), 2015-19
Table 17: Brazil inflation, 2015-19
Table 18: Brazil consumer price index (absolute), 2015-19
Table 19: Brazil exchange rate, 2015-19
Table 1: Brazil digital advertising market value: $ million, 2015-19
Table 2: Brazil digital advertising market category segmentation: $ million, 2019
Table 3: Brazil digital advertising market geography segmentation: $ million, 2019
Table 4: Brazil digital advertising market value forecast: $ million, 2019-24
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: Annual Financial Ratios
Table 7: Alphabet Inc: Key Employees
Table 8: Facebook Inc.: key facts
Table 9: Facebook Inc.: Annual Financial Ratios
Table 10: Facebook Inc.: Key Employees
Table 11: Facebook Inc.: Key Employees Continued
Table 12: Globo Comunicacao e Participacoes S.A.: key facts
Table 13: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 14: Brazil size of population (million), 2015-19
Table 15: Brazil gdp (constant 2005 prices, $ billion), 2015-19
Table 16: Brazil gdp (current prices, $ billion), 2015-19
Table 17: Brazil inflation, 2015-19
Table 18: Brazil consumer price index (absolute), 2015-19
Table 19: Brazil exchange rate, 2015-19
LIST OF FIGURES
Figure 1: Brazil digital advertising market value: $ million, 2015-19
Figure 2: Brazil digital advertising market category segmentation: % share, by value, 2019
Figure 3: Brazil digital advertising market geography segmentation: % share, by value, 2019
Figure 4: Brazil digital advertising market value forecast: $ million, 2019-24
Figure 5: Forces driving competition in the digital advertising market in Brazil, 2019
Figure 6: Drivers of buyer power in the digital advertising market in Brazil, 2019
Figure 7: Drivers of supplier power in the digital advertising market in Brazil, 2019
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2019
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2019
Figure 10: Drivers of degree of rivalry in the digital advertising market in Brazil, 2019
COMPANIES MENTIONED
Alphabet Inc
Facebook Inc.
Globo Comunicacao e Participacoes S.A.
Figure 1: Brazil digital advertising market value: $ million, 2015-19
Figure 2: Brazil digital advertising market category segmentation: % share, by value, 2019
Figure 3: Brazil digital advertising market geography segmentation: % share, by value, 2019
Figure 4: Brazil digital advertising market value forecast: $ million, 2019-24
Figure 5: Forces driving competition in the digital advertising market in Brazil, 2019
Figure 6: Drivers of buyer power in the digital advertising market in Brazil, 2019
Figure 7: Drivers of supplier power in the digital advertising market in Brazil, 2019
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2019
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2019
Figure 10: Drivers of degree of rivalry in the digital advertising market in Brazil, 2019
COMPANIES MENTIONED
Alphabet Inc
Facebook Inc.
Globo Comunicacao e Participacoes S.A.